Instagram users in South Africa
There were 8 360 300 Instagram users in South Africa in June 2025, which accounted for 13.5% of its entire population.
The majority of them were women - 54.6%.
People aged 18 to 24 were the largest user group (3 200 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 500 000.