Instagram users in South Africa
There were 7 298 100 Instagram users in South Africa in May 2024, which accounted for 11.9% of its entire population.
The majority of them were women - 56.6%.
People aged 18 to 24 were the largest user group (2 700 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 200 000.