Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 10 284 400 Instagram users in South Africa in October 2026, which accounted for 16.4% of its entire population.
The majority of them were women - 54.6%.
People aged 18 to 24 were the largest user group (3 800 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 700 000.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Oct | 10 284 400 | 16.4% | 54.9% | 45.1% | +4.9% |
| Sep | 9 800 000 | 15.6% | 55.2% | 44.8% | -1.4% |
| Aug | 9 937 800 | 15.8% | 54.5% | 45.5% | +0.4% |
| Jul | 9 899 400 | 15.8% | 55.6% | 44.4% | -2.9% |
| Jun | 10 200 000 | 16.2% | 54.5% | 45.5% | +3% |
| May | 9 900 000 | 15.8% | 54.7% | 45.3% | 0% |
| Apr | 9 900 000 | 15.8% | 54.7% | 45.3% | +2.1% |
| Mar | 9 700 000 | 15.4% | 54.8% | 45.2% | +1.9% |
| Feb | 9 523 200 | 15.2% | 54.3% | 45.7% | -3.8% |
| Jan '26 | 9 900 000 | 15.8% | 54.7% | 45.3% | +5.7% |
| Dec | 9 364 100 | 14.9% | 54.8% | 45.2% | -0.4% |
| Nov '25 | 9 400 000 | 15% | 55.1% | 44.9% | - |
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As of October 2026, there are 10 284 400 Instagram users in South Africa - 16.4% of the country's population.
The largest age group is 18 to 24, making up 36.9% of Instagram users in South Africa.
Women make up the majority, at 54.6% of Instagram users in South Africa.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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