Instagram users in South Africa
There were 7 719 200 Instagram users in South Africa in November 2024, which accounted for 12.4% of its entire population.
The majority of them were women - 55.6%.
People aged 18 to 24 were the largest user group (2 900 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 1 300 000.