Instagram users in South Africa
There were 7 959 200 Instagram users in South Africa in January 2025, which accounted for 12.8% of its entire population.
The majority of them were women - 55.4%.
People aged 18 to 24 were the largest user group (3 000 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 1 100 000.