Instagram users in South Africa
There were 7 165 601 Instagram users in South Africa in January 2024, which accounted for 11.6% of its entire population.
The majority of them were women - 56.1%.
People aged 18 to 24 were the largest user group (2 600 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 1 000 000.