It’s no secret that social media agency needs a proper social media management tool to offer the best service to their clients.
Here’s a list of social media tools for agencies for you to take a look at if you’re currently on the search for a platform or want to make a switch from something you already use.
Best social media management tools for agencies
If you’ve been searching for a new social media management software platform for your agency, you probably know that there are tons out there to try out. Most slightly differ in capabilities and – most of all – prices. (And it’s only natural you’re looking for something affordable and cost-effective.)
They all have one thing in common, though – and that’s their crucial role in how effectively you manage your clients’ social media presence and how efficient your internal team workflows are. That’s why choosing the right tool is so important. Here’s a list to help.
NapoleonCat
NapoleonCat is a comprehensive suite of social media tools for agencies that need to manage multiple social media profiles for multiple clients, and in a team of moderators and social media customer service reps.
What it includes:
- Workspaces to neatly organize work for different clients and members of your team with different sets of users and social media profiles. You can also share access to social media accounts without sharing actual passwords and worrying about security breaches.
- A Social Inbox for comment and message moderation, including ad campaign comments and Google My Business reviews.
- Tagging users and comments, making it easy to report performance around individual campaigns or topics.
- Team collaboration tools, with task assignments, approval workflows, and notes, making it easy to stay in the loop even if someone else covers for the person usually working on the account.
- CRM profiles with the entire conversation history for individual users.
- Auto-moderation tools for things like automated spam prevention and customer service, with ready-made templates and more.
- Social media analytics and reporting tools to send automated periodic branded reports to your clients.
- A content calendar with scheduling and publishing across multiple social media accounts, including TikTok.
- Competitor analysis to see all the numbers for your competitor’s social media profiles.
The platform can essentially act as a communication hub for all your social media marketing and customer service activities for all your clients. And compared to some of the big players in the space, it has a really affordable price per user (that’s not in the three digits, like with some platforms) – check it out here.
Simplify Social Media
Management with One Tool
- Manage & reply to comments and DMs in one place.
- Monitor ad comments from multiple accounts.
- Automate answers to repetitive questions.
- Schedule posts to multiple accounts, on desktop.
- Analyze performance and monitor hashtags.
- Keep track of your competition.
- Create or schedule in-depth reports in seconds.
Later
Later is a social media management platform focused mainly on content creation and publishing so that it will take care of that piece of cake for your agency’s social media services.
What it includes:
- A social media publisher for multiple social media networks, including TikTok and Pinterest, with a visual planner for Instagram feeds
- Access Groups to share access to groups of social media profiles, each with a separate media library (much like NapoleonCat’s Workspaces)
- A shared content calendar with notes and reminders for the team
- Brand/creator collaboration tools, including a creator and campaign database
For teams of more than six people, the platform offers its scale plans. You can find all the pricing details on their website.
Loomly
Loomly offers tools to manage organic social media content and ads across social media platforms.
What it includes:
- A content publishing calendar with a media library for visual assets and post templates
- Content approval workflows for teams and commenting tools to share feedback between team members
- Basic comment moderation tools
- Social media ad targeting tools
- Social media content analytics
Loomly offers plans for digital marketing agencies and enterprises, with details available on their website.
Sendible
Sendible is an all-in-one social media management tool dedicated to growing agencies.
What it includes:
- Dashboards for individual clients, with secure access to social media profiles that doesn’t include password sharing
- Task assignment and approval workflows
- Social media reporting
- Social media monitoring with sentiment analysis
- White label capabilities
- Content calendar with scheduling capabilities and content campaigns
- Access tiers for different users
Sendible offers two team-oriented plans depending on team size. Custom plans and white labeling options are available for larger teams.
Reputation
Reputation is a social media tool agencies can use to manage and monitor customer reviews online for their clients, including (but not limited to) on social media.
What it includes:
- Social media monitoring tools with sentiment analysis
- Brand assets library to store all approved visuals
- Competitor analysis tools
- Content scheduling and comment moderation
- A content analytics dashboard
- Built-in approval workflows
Reputation’s tools go beyond just social media, and you can learn more about them on their website.
Kontentino
Kontentino is another platform mainly focused on content planning as well as analytics.
What it includes:
- A social media calendar to plan, schedule social media posts and publish them across platforms, with a Kanban view of the content planned
- Assigning tasks to different team members and content approval workflows
- Analytics and reporting tools
The platform offers plans for 10+ people teams plus a tailored Enterprise plan for even larger companies. You can check out all the pricing details on their website.
HeyOrca!
HeyOrca! is a social media tool focused on content scheduling specifically designed to be used by teams.
What it includes:
- Planning and scheduling across social media profiles in a shared calendar
- Reporting tools with visual dashboards
- Facebook Post promotion tools
- Real-time feedback, approvals, approval requests, and reminders
- Custom content permissions
- Your clients can comment, review, and approve the content without logging into the platform.
HeyOrca! offers three plans depending on your needs, with unlimited users for each one.
HootSuite
HootSuite is an example of a bigger, more comprehensive (and more expensive) social media management tool used by large companies and agencies.
What it includes:
- Content publishing and scheduling with a shared content calendar and approval workflows
- Comment moderation tools
- Social listening
- Social customer care (available with selected plans)
- Performance analytics for social media channels
- User access permissions
- Team assignments and team activity reporting
Not all features are included with each plan – some are considered add-ons that are paid for extra. So, study the pricing on the website first to know what to expect in each plan.
Planable
Planable is another tool heavily focused on content scheduling, with approval workflows and collaboration tools agencies can find useful in their everyday work.
What it includes:
- Separate workspaces for your different clients and their content management
- A visual social media calendar with team collaboration options
- Customizable approval workflows
- Content editing features for pictures and videos
Planable pricing is based on the number of workspaces and users, and you can calculate your prices on their website.
CoSchedule
CoSchedule grew from a purely content-oriented editorial calendar to a more comprehensive scheduling and publishing tool with an entire marketing suite.
What it includes:
- A social media and content calendar, including for blogs and other marketing channels
- Marketing campaign planning and management
- Guest user access for client approval
- Internal approval workflows
- Digital asset management
- Custom user permissions
The price depends on what capabilities you need – you’ll find more details on their pricing page.
BuzzSumo
BuzzSumo is a helpful tool for social media strategy and content strategy in general and influencer marketing.
What it includes:
- Content discovery tools with trending ideas and SEO insights
- Top influencers for content topics
- Keyword and mention monitoring
- Crisis alerting
- Competitive benchmarking
- Digital PR tools
The prices of the packages depend on your specific needs (Content creation, PR, etc.) – plus the number of users and alerts.
SproutSocial
SproutSocial is among the more comprehensive (and therefore pricier) tool suites for agencies, covering a wide range of social media management tasks.
What it includes:
(Depending on your package)
- A social media content calendar
- A social inbox for comment moderation
- Automated actions in the inbox
- Competitive reports
- Custom team workflows and external approvals from clients
- Chatbots with automation tools
Not all tools are available in each package, with the lowest starting at a steep $249 per just one user and an extra $199 for each additional one. All details are on their website.
Simplified
Simplified is a suite of content creation tools heavily focused on – yes – simplifying digital asset creation and social media management for teams.
What it includes:
- Post scheduling and content calendar with a Google Chrome extension
- A unified inbox for social media platforms
- Private spaces for teams and clients with shared access to specific social media channels
- Team approval workflows and client reviews
- Visual templates for images and animations
- SEO-optimized AI copywriting
- Shared folders for content and assets
Simplified offers several pricing plans, with some tailored explicitly to agencies’ needs, and the prices depending on the number of channels and users.
MavSocial
MavSocial is specifically designed to help with social media management for companies with multiple locations across the globe (and agencies working for international clients worldwide).
What it includes:
- Post scheduling and publishing for different time zones
- Content approval workflows
- A social inbox for replying to comments across social media channels, with sentiment analysis and task assignments
- User permission management
- Keyword monitoring
- Performance tracking and reporting
- Team arrangement by brand or region and team performance tracking
Paid plans start at $78/mo for a team of 3 users, up until fully customizable plans for larger teams.
Take NapoleonCat for a test drive and see how it compares
You can sign up for the free trial for 14 days and explore all the features it offers – no credit card required.
Simplify Social Media
Management with One Tool
- Manage & reply to comments and DMs in one place.
- Monitor ad comments from multiple accounts.
- Automate answers to repetitive questions.
- Schedule posts to multiple accounts, on desktop.
- Analyze performance and monitor hashtags.
- Keep track of your competition.
- Create or schedule in-depth reports in seconds.
You may also like:
- Top 10 Social Media Management Tools for Teams
- 10 Free and Paid Social Media Scheduling Tools for Teams
- 10 Social Media Collaboration Tools for Your Awesome Team
- Top 10 Social Media Analytics Tools for Teams
- 4 Ways to Make Your Social Media Workflow More Effective with NapoleonCat
- How to Build a Social Media Team (and who should be on it)
- Best Sendible Alternatives for Agencies
