Agencies providing social media management services for brands can’t survive without a solid social media scheduling platform. Prove me wrong. (Also, you don’t really have to, we both know it’s true.)
If you’re currently using Meet Edgar and want to check out the alternatives to help your clients build their social media presence, here’s a (hopefully helpful) list to look at.
Simplify Social Media
Management with One Tool
- Manage & reply to comments and DMs in one place.
- Monitor ad comments from multiple accounts.
- Automate answers to repetitive questions.
- Schedule posts to multiple accounts, on desktop.
- Analyze performance and monitor hashtags.
- Keep track of your competition.
- Create or schedule in-depth reports in seconds.
Let’s first take a look at what we’re working with
Meet Edgar is a social media scheduling tool letting you automatically post content on:
- TikTok
- Google Business.
It’s specifically designed for scheduling and then repurposing content across channels, with features like:
- Content categories
- Content queues
- A content library
- Auto-generated content variations
- A/B testing
- Engagement analytics
Now, if you’re looking for capabilities beyond just content scheduling, and especially if you work with external clients and within a larger team, it might no longer be enough. So here’s an overview of a few alternatives that will help you do more on social media.
NapoleonCat
Of course, I’ll start with NapoleonCat – a comprehensive social media tool suite that has robust content scheduling features accompanied by much, much more when it comes to running social media profiles for your agency clients.
What it includes:
- Social media publisher where you can schedule content for Facebook, LinkedIn, Instagram (including Reels), TikTok, and Google My Business.
- All in a visual calendar with options to publish to multiple social media profiles at once and preview your posts/reels/TikToks before posting.
- Social Inbox where you can moderate and reply to all the engagement that appears under your content – i.e., comments, messages, and other interactions. This includes your clients’ reviews on Facebook, Google Business locations, Google Play Store, and Apple App Store – and your sponsored posts and ads on Facebook, TikTok, and Instagram.
- Auto-moderation tools that will help you do things like prevent spam and automate some of your customer service, for example, when you’re getting a lot of the same questions.
- Social media analytics and automated reporting tools to help you track your content’s performance, including what and when to post for best results. The reporting in NapoleonCat works with Facebook, LinkedIn, and Instagram.
- Competitor analysis to do the same for your competitors’ channels and define benchmarks for your clients’ social media marketing activity. You can follow any publicly available Facebook Page, Instagram profile, YouTube channel, or LinkedIn Company Page to analyze its social media performance and audience demographics.
Agency-oriented features:
What makes NapoleonCat great for agencies is that it has robust team collaboration features that help organize and improve social media customer service workflows and agency-client communication. These include:
- Workspaces helping organize content and comment moderation for different clients.
- Delegating and managing tasks and organizing approval workflows for content creation.
- Exchanging feedback around planned content – within your team and with your client.
- Organizing your scheduled content in the shared calendar with colored labels and internal titles.
- Consulting customer service tickets with members of a different team or your client (and they don’t have to be NapoleonCat users.)
- Sharing access to social media accounts with clients and external collaborators without sharing passwords.
Plus, compared to similarly comprehensive platforms, it comes at an affordable price per user (check it out here.)
You can test NapoleonCat for free here – no credit card required during signup 😉
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RecurPost
RecurPost is a versatile social media management tool that offers a wide range of features, making it an excellent Meet Edgar alternative. While it excels in content scheduling and publishing, it also provides valuable engagement and moderation tools to help you manage your social media presence effectively.
What it includes:
- Bulk scheduling and post editing
- A media library for storing and organizing your content
- Social media analytics to track the performance of your posts
- Approval workflows for content creation and publishing
- Client collaboration tools for approvals
- White-label reports
Agency-oriented features:
- Adding extra users who can schedule content
- Approval workflows for content creation
- Access levels and permissions
RecurPost’s agency plan is designed to cater to your agency’s needs, allowing you to add ten channels and unlimited users. For more information on pricing and features, visit their website.
Buffer
Buffer is probably one of the most popular social media scheduling tools. Like Meet Edgar, it’s primarily focused on content publishing with basic engagement and moderation tools.
What it includes:
- Scheduling tools with a visual calendar for Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, Google Business, and Mastodon.
- Engagement analytics for your scheduled posts
- Simple comment moderation tools
- Customized landing pages for your social media campaigns
- Automated content queues
- Payment per channel
Agency-oriented features:
The highest agency plan includes Agency-oriented features like:
- Adding extra users who can schedule content
- Approval workflows for content creation
- Access levels and permissions
The agency plan lets you add ten channels and unlimited users. You can find more info here.
Later
Later is another one among social media management tools focused mainly on content scheduling and publishing.
What it includes:
- A scheduling tool for multiple social media networks, including TikTok and Pinterest
- AI-powered Instagram captions
- Mobile and desktop publishing apps
- A customized link-in-bio page creator
Agency-oriented features:
- Access Groups to share access to social media profiles, each with a separate media library
- Social sets for your different clients
- A shared team content calendar with notes and reminders for the team
- Brand/creator collaboration tools
If you have a team of more than six people, check out their scale plans. You can find all the pricing details on their website.
Loomly
Loomly is Meet Edgar alternative that helps with content scheduling and publishing, so let’s take a look.
What it includes:
- A visual content publishing calendar
- A media library where you can store visual assets and content templates
- Community management tools
- Hashtag trends
- Social media content analytics
- Post ideas
Agency-oriented features:
- Content approval workflows
- Push notifications for email, Slack, and Microsoft Teams
- Content version control
- Feedback-sharing tools for teams
Loomly offers an agency plan, with details available on their website.
SocialPilot
SocialPilot is another social media management platform that adds a little bit more than just content scheduling and is also fit for marketing agencies.
What it includes:
- Social media scheduling for multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Google Business, Pinterest, TikTok, and YouTube
- Bulk scheduling
- Content library
- Social media analytics
- Simple community management tools
Agency-oriented features:
- Multiple users, roles, and access levels available
- Integrated Slack notifications
- Content approval workflows
- Client collaboration tools
- Pay per user
There are two agency-dedicated plans with a white-label option available – you can find details on their website.
HeyOrca!
HeyOrca! is a social media scheduling platform designed to be used by teams, making it a great Meet Edgar alternative for agency teams, too.
What it includes:
- Planning and scheduling content for multiple social media channels, including for TikTok
- A shared drag-and-drop team content calendar
- A media library for all your assets
- Bulk content editing
- Reporting tools with visual dashboards
- Facebook Post promotion tools
Agency-oriented features:
- Approval requests and reminders
- Real-time feedback and approvals
- Easy access for clients – they can comment, review and approve without logging into the platform
- User roles and permissions
The number of users is unlimited, and you’re paying for the number of client calendars you need. You can calculate the total price on their website.
Sendible
Sendible is a social media management tool designed for use by growing agencies. Let’s see what this Meet Edgar alternative is all about.
What it includes:
- Content calendar with content queues
- Canva plugin
- Content suggestions and RSS feeds
- Brand mention monitoring with sentiment analysis
- Comment moderation tools
Agency-oriented features:
- Client dashboards
- Approval workflows
- Secure access to social media profiles without password sharing
- User roles and access levels
- White label option
- Assigning customer conversations to team members
- Client reporting
Depending on the size of your agency, you can choose from two team-oriented plans, with custom plans and white labeling options available for bigger teams.
ContentStudio
ContentStudio is a social media management platform embracing both the scheduling and engagement sides of social media.
What it includes:
- A shared social media calendar to manage multiple social media channels, including Facebook, Twitter, Instagram, LinkedIn, Google Business, TikTok, and blog platforms and tools like WordPress and Webflow.
- Content discovery tools
- Social media analytics
- A social inbox for community management
- AI caption generator
Agency-oriented features:
- Custom user permissions
- Client approval workflows
- Task management
- White-labeled reports
- Team notes
ContentStudio has three pricing tiers, with the highest dedicated to agencies. Learn more about it here.
Post Planner
As the name suggests, Post Planner is a tool for… planning posts on social media. Here’s what it offers within the social media content scheduling category.
What it includes:
- Creating and scheduling social media posts for major social media platforms in one calendar. This includes Facebook, Twitter, Instagram, LinkedIn, TikTok, Google Business, and Pinterest.
- Content analytics, including easy reusing of top-performing content
- Stock photos and editing tools
- Creating and managing posts in a mobile app
Agency-oriented features:
- Multiple users (up to 15)
- Bulk scheduling (up to 5000 posts)
The pricing tiers depend on a number of factors, including the number of users and posts – details available on their website.
Planable
Planable is another one of Meet Edgar alternatives you can consider for your agency when looking for a content scheduling tool.
What it includes:
- A shared content calendar with post previews. You can also plan content outside of social media, like blogs and newsletters, for an overview of your content strategy.
- Scheduling and automated posting for multiple social media channels, including Facebook, Twitter, LinkedIn, Instagram, YouTube, Google My Business, Pinterest, and TikTok
- Multiple calendar views
- Media storage
Agency-oriented features:
- Multi-level approvals (available in the highest-paying tier)
- Easy post-preview sharing
- Multiple users and permission levels
- Internal notes, feedback, and comments for the team
- Separate workspaces for each brand/client
Planable has four pricing tiers paid by the number of users, with different feature levels included. Check out their pricing here.
Oktopost
If you serve a B2B audience, Oktopost is an interesting Meet Edgar alternative to take a look at (and, incidentally, they both have an octopus in their logos. 🐙)
What it includes:
- A social media calendar for multiple channels and campaigns
- Social media analytics
- AI-powered social listening tools
- Community management
- Employee advocacy tools
Agency-oriented features:
- Approval workflows
- Revision history
- Comments for contributors
- Roles and permissions
- Crisis management
They don’t have pricing disclosed on their page (not a good sign if you ask me), but you can book a demo on their website.
CoSchedule
An overall content scheduling tool with social media capabilities, CoSchedule is centered around its content calendar.
What it includes:
- A marketing calendar for scheduling social media campaigns as well as blog posts, website content, product pages, and other marketing materials.
- The basic version of their calendar is free, while the pro version has many more key features like team collaboration and task management.
- CoSchedule also offers a headline analyzer for content optimization.
Agency-oriented features:
- Task assignment to team members
- Project updates, feedback, and team discussions
- Unlimited read-only observer views
- Reusable task and social media templates
- Team chat archive
For prices, check out their pricing page.
Got a favorite?
Of course, there are plenty more fish in the social media management sea, with many robust – and also really expensive – platforms for marketing agencies.
So it’s definitely worth having a look around for the best Meet Edgar alternatives (and the best deal), taking into account your needs, number of clients, and people on your team.
Definitely some good contenders in this article – and if you want to test NapoleonCat for free, you can do it here.
Simplify Social Media
Management with One Tool
- Manage & reply to comments and DMs in one place.
- Monitor ad comments from multiple accounts.
- Automate answers to repetitive questions.
- Schedule posts to multiple accounts, on desktop.
- Analyze performance and monitor hashtags.
- Keep track of your competition.
- Create or schedule in-depth reports in seconds.
You may also like:
- Top 10 Social Media Management Tools for Teams
- 10 Free and Paid Social Media Scheduling Tools for Teams
- 10 Social Media Collaboration Tools for Your Awesome Team
- Top 10 Social Media Analytics Tools for Teams
- 4 Ways to Make Your Social Media Workflow More Effective with NapoleonCat
- How to Build a Social Media Team (and who should be on it)
