![Marketing Automation Statistics You Should Know [2023 Update]](https://napoleoncat.com/wp-content/uploads/2022/04/Marketing-Automation-Statistics-featured-image-768x401.jpg)
Marketing automation has been the topic of marketing conversations (and marketing content) for years. If you’re looking for marketing automation statistics to use in either, here’s a selection, including the different areas of digital marketing that can be automated.
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- The marketing automation landscape is expanding
- General marketing automation statistics
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Email automation statistics
- Social media automation statistics
- Customer service automation statistics
- Advertising automation statistics
- Sales automation statistics
- Artificial Intelligence (AI) statistics
- Convinced you could benefit from a marketing automation tool?
- Sources
We updated this article in May 2023, and made sure to provide you only with the most up-to-date statistics.
The marketing automation landscape is expanding
And so is the number of marketing technology tools that let you automate almost any marketing channel. The most recent research shows around 8000 tools, and it’s not even the most up-to-date.
And since the market’s growing at such a pace, there must be something in it for marketers, right?
Of course, there is – time savings, productivity boost, increased ROI, more leads and customers, you name it.
Let’s look at some concrete marketing automation stats and what it can do for your business.
General marketing automation statistics
1. The first marketing automation solution, Unicea, was launched in 1992 (Demand Spring).
2. There are more and more marketing software tools out there, and so is the demand growing. According to LAX’s 2022 estimations, the global market for martech and salestech solutions is worth $509.8 billion.
3. In 2023, the most automated channel was email marketing, selected by 63% of marketers (Statista).
4. 96% of marketers have used a marketing automation platform for their business (Demand Spring).
5. As of 2021, almost 50% of organizations started using a marketing automation platform for the first time only within the last four years (Demand Spring).
6. Marketing automation is seen as the most effective digital marketing technique (on par with content marketing) – by 17.4% of marketers (Statista).
7. Over 75% of marketing departments increased their conversion rates by implementing marketing automation software (Oracle).
8. Marketing automation allows companies to reduce the overall marketing costs by 12.2% (Oracle).
9. 76% of companies see a return on investment within the first year of implementing their marketing automation software (Softwarepath).
10. The top reason for implementing marketing automation, according to 35% of respondents, is streamlining sales and marketing efforts. A close second and third are improving customer engagement and customer experience – both at 34% (Ascend2).
11. Omnichannel marketing automation brings a 90% higher customer retention rate than single-channel automation (Omnisend).
Email automation statistics
12. Two thirds (65%) of marketers are utilizing automation in the field of email marketing (Acend2).
13. According to Statista, 50% of SMBs use marketing automation software to send automated email drip campaigns.
14. Sending targeted emails using marketing automation software can drive 18 times more revenue than general, irrelevant email blasts (Sofwarepath).
15. That’s no wonder because, according to email stats, segmented and personalized automated emails average 46% higher open rates than traditional marketing emails (Instapage). And the road to revenue starts with the email open, after all.
16. According to the email platform GetResponse, triggered emails see, on average, much higher open rates (35%) than newsletters sent to the entire email list (26.7%).
17. The same source confirms that the most opened type of automated email is the welcome email, with an 86% open rate.
18. Automated cart abandonment emails, on the other hand, have an average open rate of 29.6% (Statista).
Social media automation statistics
19. 47% of SMBs use marketing automation software to manage their social media (Instapage).
20. Social media was the second most automated channel in 2023 – half of respondents said they used social media automation (Statista).
21. According to NapoleonCat’s calculations, your team could save as much as 175 hours a month by automating 50% of your comment moderation on social media using a social media automation tool. (You can try the calculator below to calculate how much you could save in your business.)
Time Saver Calculator
Save time with Social Media Automation
22. For 64% of marketers, managing a company’s social media is just one of their multiple job responsibilities, making social media automation a huge help (Fronetics).
Customer service automation statistics
23. According to Statista, over a third of customers globally expect a response to their questions or complaints on social media within 24 hours or less. The answer to that can be automating part of your social media customer service to help improve response times.
24. 68% of customer service agents report feeling overwhelmed with the amount of work they have to do manually (Zendesk).
25. Digital channels, including social media, are almost twice as prevalent for contacting customer service than email (Statista), making employees responsible for social media management susceptible to the overwhelm from the previous stat. Social media automation tools can help resolve this problem.
26. 88% of marketers would value a tool that would reduce the time spent creating reports to have more time for customer interactions and strategic work (Business Wire).
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Advertising automation statistics
27. According to estimates, programmatic advertising was worth 418 billion dollars in 2021, and it’s expected to reach 725 billion by 2026 (Statista).
28. 58% of marketers use marketing automation for upselling their customers (Instapage).
29. According to the same source, using one-click, automated upselling online ads can increase average order size by more than 360%.
30. And automated, personalized offers based on browsing and purchase history can increase sales by 20%.
Sales automation statistics
31. Marketers using marketing automation software report a three-fold increase in the number of leads passed to sales after one month (Instapage).
32. Another study proves that marketers increased the number of qualified leads by 451% thanks to implementing marketing automation software (Oracle).
33. Marketing automation tools are also known for shortening sales cycles, as cited by 22% of survey respondents in a SmartInsights and Communigator study.
Artificial Intelligence (AI) statistics
34. The AI marketing market was worth $5 billion in 2017. By 2025, it’is expected to grow to $40.09 billion (Markets and Markets).
35. 64% of consumers expect AI bots to provide the same level of service as humans (Zendesk).
36. In turn, almost half of organizations (precisely 48%) sees better customer experience as one of the benefits from using AI (IBT).
37. 62% of leaders admits that their companies still lag behind in the use of AI (Zendesk).
Convinced you could benefit from a marketing automation tool?
You’ve already seen there are tons to choose from. But if you’re overwhelmed by the sheer volume of the software on the market and on the lookout for a social media automation tool to help you automate publishing, moderation, customer service, social media benchmarking, and reporting, here’s one you should definitely try.
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Sources
- Ascend2: The State of Marketing Automation
- Business Wire: Study Finds That AI Adoption in Marketing is Limited by Marketers’ Perceptions; 40% Think They’re Already Using AI
- Demand Spring: Marketing Automation Platform Insights
- Fronetics: 10 Social Media Statistics for B2B Marketers
- GetResponse: 2023 Email Marketing Benchmarks
- IBM: Global AI Adoption Index 2022
- Instapage: 60 Software Automation Statistics Every Digital Advertiser Must Keep in Mind for Their Campaigns
- LXA: The State of Martech 2022/23
- Markets and Markets: Artificial Intelligence in Marketing Market
- NapoleonCat: How to Automate Social Media Marketing
- Oracle: Najciekawsze statystyki automatyzacji działań marketingowych w 2022 r.
- Softwarepath: Top 25 statistics about marketing automation software
- Statista: Automated e-commerce e-mail marketing open rates worldwide in 2021, by type of content
- Statista: Communication channels customers prefer to use to resolve customer service issues in the United States in 2020
- Statista: Global programmatic advertising spending from 2017 to 2026
- Statista: Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Statista: Marketing channels using automation worldwide as of February 2023
- Statista: Most effective digital marketing techniques according to marketers worldwide in 2020
- Statista: What is your expected response time for social media questions or complaints?
- Zendesk: CX Trends 2023
- Zendesk: 31 customer service statistics you need to know
If you’d like to learn more about marketing automation, we recommend the following articles:
- Keep Your Customers Happy – Social Media Automation Will Help You (why and how?)
- Top 11 Facebook Automation Tools
- Best Instagram Automation Tools
- The Easiest Way to Implement Facebook Automation
- Your Guide to eCommerce Automation on Social Media
- How to Automate Your Social Media During Holidays
- How Is Social Media Automation Affecting Social Customer Service?
