Social Media Analytics

Your Guide to LinkedIn Analytics Reports

If your company offers goods or services for other businesses, the chances...

How To Reach New Audiences with Facebook Audience Insights

Have you ever come across a Facebook ad that was perfectly crafted...

Instagram Reach and Engagement Explained

Social media platforms are an important tool in every digital marketing manager’s...

Understanding the Metrics: Facebook Reach vs Impressions

You’re not new to marketing metrics. But, sometimes, you open up your...

Stats on Social Media Usage in COVID-19 Hotspots: February vs. March 2020

Earlier this year, a global pandemic hit unexpectedly, changing the lives of...

Understanding Instagram Stories Analytics

Short-form video content has surged in popularity ever since Snapchat started pulling...

Why You Need Social Media Measurement Tools

No matter how hard we try to avoid it, there’s no getting...

How to Measure Social Media Marketing Performance

Crafting a social media strategy is a complex process. At the very...

7 Steps to Increasing Your Facebook Engagement

With over 2.4 billion monthly active users, Facebook is the most important...