The Polish team at New Balance manages the presence of a global brand across several local markets at once – all while dealing with thousands of comments, including spam and hate speech on social media. A small team with a large scale of operations was bound to face chaos, wasted time, and reputational risks. But with NapoleonCat, they streamlined content publishing and moderation and automated the most time-consuming tasks, saving up to one-third of a full-time position.
About New Balance
New Balance needs no introduction. It’s a global sportswear and footwear brand founded in the United States and recognized worldwide. The New Balance team working with NapoleonCat is responsible for managing the brand’s presence across several local markets: Poland, the Czech Republic, Slovakia, and Hungary.
Today, they rely on NapoleonCat to manage their social media operations, but that wasn’t always the case.
The challenge: A small team, multiple markets, and thousands of comments
Three people, including an external agency, handle New Balance’s social media profiles across Poland, the Czech Republic, and Hungary. Every month, they moderate thousands of comments under both organic posts and paid ads, and they publish content that has to follow strict global brand guidelines.
At first, the team used an external publishing tool with limited capabilities or relied on Meta Business Suite. On top of that, Polish ad campaigns have consistently been attracting a lot of spam and offensive comments. Moderating all of this manually took a significant amount of time and created an ongoing risk to New Balance’s brand reputation.
What the team really needed was one comprehensive solution that would allow them to:
- Publish content quickly across seven different social media profiles
- Easily eliminate spam and hate under posts and ads
- Collaborate smoothly across multiple profiles at the same time
As it turned out, NapoleonCat checked all those boxes – and then some, such as offering competitive analysis for social media.
The solution: Publishing, moderation, and automation under one roof
As Kamil Policht, E-commerce Marketing Specialist at New Balance, explains, what convinced him to choose NapoleonCat was the “umbrella” approach – having everything they needed and more in one platform.
With NapoleonCat, the team can:
- Schedule and publish content across multiple social media profiles – much quicker and easier than with previously used tools
- Moderate comments under both organic posts and ads using the Social Inbox, where they can also tag and categorize tickets
- Use Auto-moderation to instantly hide spam and inappropriate content
- Rely on the AI Assistant to detect spam and hate speech automatically, so they’re swiftly dealt with in the background, without anyone lifting a finger.
Each team member has individual access to the platform, which makes team management and onboarding new employees or external partners quick and painless. Everyone’s actions are visible in the dashboard, too, so it’s easy to track progress, spot issues, and keep communication with customers under control.
New Balance also found analytics, reporting, and competitor analysis features really helpful in adjusting their efforts and increasing brand reach and presence across markets. The team also now has better tools to monitor other brands in social media and keep up with the competition.
Still, as Kamil Policht admits, they’re only scratching the surface of what NapoleonCat can do.
The results: Saving up to one-third of a full-time position on moderation alone
With NapoleonCat in place, content publishing and comment moderation are organized, fast, and predictable across accounts and markets. Instead of spending hours fighting spam and hate speech, the team can focus on building brand awareness and running effective social media campaigns.
And while saving time is a big win, the biggest benefit is peace of mind. New Balance’s brand reputation stays protected, and the team no longer has to exhaust itself doing work that can be easily – and reliably – automated.
“NapoleonCat saves up to one-third of a full-time position. That’s time we would otherwise spend manually moderating thousands of comments each month using the Meta Business Suite, profile by profile and comment by comment. Time we can now use for growth.
NapoleonCat is the best tool of its kind on the market, and it’s still constantly evolving and improving by introducing new features. I was one of the first clients to test their AI features, and I’m really looking forward to what’s coming next, particularly in the AI department.”
Kamil Policht
E-commerce Marketing Specialist, New Balance
Simplify Social Media
Management with One Tool
- Manage & reply to comments and DMs in one place.
- Monitor ad comments from multiple accounts.
- Automate answers to repetitive questions.
- Auto-delete spam comments.
- Schedule posts to multiple accounts, on desktop.
- Analyze performance and monitor hashtags.
- Keep track of your competition.
- Create or schedule in-depth reports in seconds.
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