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Social media users
in Zambia

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Zambia

Zambia flag
Facebook users in Zambia
2025
4 377 400
45.2%
women
54.8%
men
 
 
13-17
n/a
15.9%
17.9%
18-24
33.8%
16.4%
19.7%
25-34
36.2%
6.4%
8.6%
35-44
15.1%
2.7%
4.2%
45-54
6.8%
1.2%
1.8%
55-64
3%
2.6%
2.6%
65+
5.2%

There were 4 377 400 Facebook users in Zambia in July 2025, which accounted for 20% of its entire population.

The majority of them were men - 54.8%.

People aged 25 to 34 were the largest user group (1 582 500).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 862 800.

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Instagram users in Zambia

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Instagram users in Zambia
2025
541 300
45.1%
women
54.9%
men
 
 
13-17
n/a
19%
22%
18-24
41.1%
15.4%
20.4%
25-34
35.7%
4.7%
6.2%
35-44
10.8%
1.7%
2.4%
45-54
4.1%
0.8%
1%
55-64
1.8%
3.5%
2.9%
65+
6.4%

There were 541 300 Instagram users in Zambia in July 2025, which accounted for 2.5% of its entire population.

The majority of them were men - 54.9%.

People aged 18 to 24 were the largest user group (222 400).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 110 200.

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Messenger users in Zambia

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Messenger users in Zambia
2025
4 049 900
45.4%
women
54.6%
men
 
 
13-17
n/a
15.8%
17.5%
18-24
33.3%
16.6%
19.7%
25-34
36.3%
6.5%
8.7%
35-44
15.2%
2.7%
4.2%
45-54
6.8%
1.2%
1.7%
55-64
2.9%
2.7%
2.6%
65+
5.4%

There were 4 049 900 Messenger users in Zambia in July 2025, which accounted for 18.5% of its entire population.

The majority of them were men - 54.6%.

People aged 25 to 34 were the largest user group (1 471 200).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 799 800.

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Linkedin users in Zambia

Zambia flag
Linkedin users in Zambia
2025
1 102 000
38.1%
18-24
38.1%
47.2%
25-34
47.2%
13.6%
35-54
13.6%
1.1%
55+
1.1%

There were 1 102 000 Linkedin users in Zambia in July 2025, which accounted for 5% of its entire population.

People aged 25 to 34 were the largest user group (520 000).

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