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Social media users
in Bhutan

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bhutan

Bhutan flag
Facebook users in Bhutan
2024
534 600
47.9%
women
52.1%
men
 
 
13-17
n/a
16.1%
16.1%
18-24
32.2%
16.4%
17.5%
25-34
34%
9%
10.2%
35-44
19.2%
3.5%
4.6%
45-54
8.1%
1.5%
2.1%
55-64
3.6%
1.3%
1.6%
65+
2.9%

There were 534 600 Facebook users in Bhutan in April 2024, which accounted for 61.1% of its entire population.

The majority of them were men - 52.1%.

People aged 25 to 34 were the largest user group (181 600).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 54 500.

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Instagram users in Bhutan

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Instagram users in Bhutan
2024
146 100
53.3%
women
46.7%
men
 
 
13-17
n/a
23.3%
17.9%
18-24
41.2%
19.6%
18.3%
25-34
37.9%
7.6%
7.4%
35-44
15%
2%
2.3%
45-54
4.2%
 
 
55-64
n/a
0.9%
0.8%
65+
1.7%

There were 146 100 Instagram users in Bhutan in April 2024, which accounted for 16.7% of its entire population.

The majority of them were women - 53.3%.

People aged 18 to 24 were the largest user group (60 200).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 26 200.

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Messenger users in Bhutan

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Messenger users in Bhutan
2024
480 000
47.2%
women
52.8%
men
 
 
13-17
n/a
15%
15.7%
18-24
30.6%
16.5%
17.8%
25-34
34.3%
9.3%
10.6%
35-44
19.8%
3.7%
4.9%
45-54
8.5%
1.6%
2.2%
55-64
3.8%
1.3%
1.7%
65+
3%

There were 480 000 Messenger users in Bhutan in April 2024, which accounted for 54.9% of its entire population.

The majority of them were men - 52.8%.

People aged 25 to 34 were the largest user group (164 500).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 85 400.

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Linkedin users in Bhutan

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Linkedin users in Bhutan
2024
115 300
24.3%
18-24
24.3%
59.8%
25-34
59.8%
14.7%
35-54
14.7%
1.1%
55+
1.1%

There were 115 300 Linkedin users in Bhutan in April 2024, which accounted for 13.2% of its entire population.

People aged 25 to 34 were the largest user group (69 000).

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