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Social media users
in Bhutan

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bhutan

Bhutan flag
Facebook users in Bhutan
2021
556 500
47.5%
women
52.5%
men
7.2%
6.4%
13-17
13.6%
14.7%
15.3%
18-24
30%
15.9%
17.5%
25-34
33.4%
5.9%
7.7%
35-44
13.5%
2.1%
3.2%
45-54
5.2%
0.8%
1.2%
55-64
2%
1%
1.2%
65+
2.3%

There were 556 500 Facebook users in Bhutan in December 2021, which accounted for 63.3% of its entire population.

The majority of them were men - 52.5%.

People aged 25 to 34 were the largest user group (185 800).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 42 600.

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Instagram users in Bhutan

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Instagram users in Bhutan
2021
143 700
56.5%
women
43.5%
men
7.6%
3.8%
13-17
11.3%
21.6%
16.3%
18-24
37.9%
19.9%
16.5%
25-34
36.4%
5.4%
4.9%
35-44
10.3%
1.1%
1.3%
45-54
2.4%
 
 
55-64
n/a
0.9%
0.8%
65+
1.7%

There were 143 700 Instagram users in Bhutan in December 2021, which accounted for 16.3% of its entire population.

The majority of them were women - 56.5%.

People aged 18 to 24 were the largest user group (54 500).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 23 400.

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Messenger users in Bhutan

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Messenger users in Bhutan
2021
477 900
46.7%
women
53.3%
men
6.8%
6%
13-17
12.8%
13.8%
15.1%
18-24
28.9%
15.9%
18.1%
25-34
34%
6.2%
8.1%
35-44
14.2%
2.2%
3.4%
45-54
5.6%
0.8%
1.3%
55-64
2.1%
1%
1.3%
65+
2.4%

There were 477 900 Messenger users in Bhutan in December 2021, which accounted for 54.4% of its entire population.

The majority of them were men - 53.3%.

People aged 25 to 34 were the largest user group (162 600).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 86 400.

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Linkedin users in Bhutan

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Linkedin users in Bhutan
2021
89 100
18%
18-24
18%
70.7%
25-34
70.7%
10.5%
35-54
10.5%
0.8%
55+
0.8%

There were 89 100 Linkedin users in Bhutan in December 2021, which accounted for 10.1% of its entire population.

People aged 25 to 34 were the largest user group (63 000).

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