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Social media users
in Bhutan

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bhutan

Bhutan flag
Facebook users in Bhutan
2023
527 400
47.3%
women
52.7%
men
0.3%
0.2%
13-17
0.5%
15.9%
16.6%
18-24
32.4%
16.6%
17.9%
25-34
34.5%
8.7%
10.2%
35-44
18.9%
3.3%
4.4%
45-54
7.7%
1.3%
1.9%
55-64
3.3%
1.3%
1.6%
65+
2.8%

There were 527 400 Facebook users in Bhutan in December 2023, which accounted for 60% of its entire population.

The majority of them were men - 52.7%.

People aged 25 to 34 were the largest user group (181 700).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 53 700.

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Instagram users in Bhutan

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Instagram users in Bhutan
2023
146 700
52.8%
women
47.2%
men
 
 
13-17
n/a
23%
18.4%
18-24
41.4%
19.7%
18.8%
25-34
38.5%
7.4%
7.1%
35-44
14.5%
1.8%
2%
45-54
3.8%
 
 
55-64
n/a
0.9%
0.8%
65+
1.7%

There were 146 700 Instagram users in Bhutan in December 2023, which accounted for 16.7% of its entire population.

The majority of them were women - 52.8%.

People aged 18 to 24 were the largest user group (60 800).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 27 000.

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Messenger users in Bhutan

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Messenger users in Bhutan
2023
476 400
46.7%
women
53.3%
men
0.3%
0.3%
13-17
0.5%
14.8%
16.1%
18-24
30.9%
16.6%
18.1%
25-34
34.7%
9%
10.6%
35-44
19.6%
3.4%
4.6%
45-54
8%
1.4%
2%
55-64
3.4%
1.3%
1.6%
65+
2.8%

There were 476 400 Messenger users in Bhutan in December 2023, which accounted for 54.2% of its entire population.

The majority of them were men - 53.3%.

People aged 25 to 34 were the largest user group (165 400).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 50 500.

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Linkedin users in Bhutan

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Linkedin users in Bhutan
2023
110 200
23.6%
18-24
23.6%
61.7%
25-34
61.7%
13.6%
35-54
13.6%
1.1%
55+
1.1%

There were 110 200 Linkedin users in Bhutan in December 2023, which accounted for 12.5% of its entire population.

People aged 25 to 34 were the largest user group (68 000).

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