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Social media users
in Bhutan

AT THE END OF 2022

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bhutan

Bhutan flag
Facebook users in Bhutan
2022
513 800
47.9%
women
52.1%
men
6%
5.2%
13-17
11.2%
14.2%
14.5%
18-24
28.7%
15.8%
17%
25-34
32.9%
7.4%
8.8%
35-44
16.2%
2.5%
3.6%
45-54
6.2%
1%
1.5%
55-64
2.4%
1.1%
1.3%
65+
2.4%

There were 513 800 Facebook users in Bhutan in December 2022, which accounted for 58.5% of its entire population.

The majority of them were men - 52.1%.

People aged 25 to 34 were the largest user group (168 800).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 45 400.

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Instagram users in Bhutan

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Instagram users in Bhutan
2022
142 200
54.8%
women
45.2%
men
5.8%
3.2%
13-17
8.9%
20.7%
16.4%
18-24
37.1%
19.8%
17.4%
25-34
37.3%
6.2%
5.9%
35-44
12.1%
1.3%
1.5%
45-54
2.8%
 
 
55-64
n/a
1%
0.8%
65+
1.8%

There were 142 200 Instagram users in Bhutan in December 2022, which accounted for 16.2% of its entire population.

The majority of them were women - 54.8%.

People aged 25 to 34 were the largest user group (53 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 23 300.

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Messenger users in Bhutan

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Messenger users in Bhutan
2022
468 500
47.4%
women
52.6%
men
5.7%
5%
13-17
10.7%
13.5%
14.4%
18-24
27.9%
15.9%
17.4%
25-34
33.3%
7.6%
9.1%
35-44
16.8%
2.6%
3.8%
45-54
6.5%
1%
1.5%
55-64
2.5%
1.1%
1.3%
65+
2.4%

There were 468 500 Messenger users in Bhutan in December 2022, which accounted for 53.3% of its entire population.

The majority of them were men - 52.6%.

People aged 25 to 34 were the largest user group (155 800).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 42 700.

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Linkedin users in Bhutan

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Linkedin users in Bhutan
2022
95 950
18.8%
18-24
18.8%
70.9%
25-34
70.9%
9.6%
35-54
9.6%
0.8%
55+
0.8%

There were 95 950 Linkedin users in Bhutan in December 2022, which accounted for 10.9% of its entire population.

People aged 25 to 34 were the largest user group (68 000).

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