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Social media users
in Bhutan

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bhutan

Bhutan flag
Facebook users in Bhutan
2020
537 300
46.9%
women
53.1%
men
8.4%
7.6%
13-17
16%
14.5%
15.4%
18-24
30%
15.8%
17.9%
25-34
33.7%
5%
7.1%
35-44
12.1%
1.7%
2.8%
45-54
4.4%
0.6%
1.1%
55-64
1.7%
1%
1.2%
65+
2.1%

There were 537 300 Facebook users in Bhutan in December 2020, which accounted for 61.4% of its entire population.

The majority of them were men - 53.1%.

People aged 25 to 34 were the largest user group (181 000).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 38 000.

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Instagram users in Bhutan

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Instagram users in Bhutan
2020
111 100
57.5%
women
42.5%
men
8.4%
3.6%
13-17
12%
22.5%
15.3%
18-24
37.8%
18.9%
16.2%
25-34
35.1%
5.3%
5%
35-44
10.4%
1.2%
1.4%
45-54
2.5%
 
 
55-64
n/a
1.3%
1%
65+
2.3%

There were 111 100 Instagram users in Bhutan in December 2020, which accounted for 12.7% of its entire population.

The majority of them were women - 57.5%.

People aged 18 to 24 were the largest user group (42 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 17 000.

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Messenger users in Bhutan

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Messenger users in Bhutan
2020
491 200
46.8%
women
53.2%
men
8.1%
7.3%
13-17
15.5%
14.5%
15.3%
18-24
29.7%
15.9%
18.1%
25-34
34%
5.1%
7.3%
35-44
12.4%
1.7%
2.9%
45-54
4.6%
0.6%
1.1%
55-64
1.7%
1%
1.2%
65+
2.2%

There were 491 200 Messenger users in Bhutan in December 2020, which accounted for 56.1% of its entire population.

The majority of them were men - 53.2%.

People aged 25 to 34 were the largest user group (167 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 89 000.

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Linkedin users in Bhutan

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Linkedin users in Bhutan
2020
84 350
21.3%
18-24
21.3%
68.8%
25-34
68.8%
9.1%
35-54
9.1%
0.8%
55+
0.8%

There were 84 350 Linkedin users in Bhutan in December 2020, which accounted for 9.6% of its entire population.

People aged 25 to 34 were the largest user group (58 000).

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