Instagram users in Brazil
There were 154 809 200 Instagram users in Brazil in August 2025, which accounted for 69.6% of its entire population.
The majority of them were women - 57.6%.
People aged 25 to 34 were the largest user group (47 400 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 21 300 000.