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Instagram users in Brazil
August 2025
154 809 200
57.6%
women
42.4%
men
0%
0%
13-17
0%
12.2%
9.7%
18-24
21.9%
16.9%
13.8%
25-34
30.6%
11.9%
8.9%
35-44
20.8%
8.1%
5.4%
45-54
13.5%
5.1%
2.8%
55-64
7.9%
3.5%
1.7%
65+
5.2%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Instagram users in Brazil

There were 154 809 200 Instagram users in Brazil in August 2025, which accounted for 69.6% of its entire population.

The majority of them were women - 57.6%.

People aged 25 to 34 were the largest user group (47 400 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 21 300 000.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

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