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Social media users
in Brazil
September 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Brazil

Brazil flag
Facebook users in Brazil
2026
182 704 000
55.2%
women
44.8%
men
0%
0%
13-17
0%
9.4%
7.7%
18-24
17.1%
15.7%
13.5%
25-34
29.2%
11.2%
9.7%
35-44
20.9%
8.5%
6.7%
45-54
15.2%
5.8%
4.3%
55-64
10.1%
4.6%
2.9%
65+
7.5%

There were 182 704 000 Facebook users in Brazil in September 2026, which accounted for 81.6% of its entire population.

The majority of them were women - 55.2%.

People aged 25 to 34 were the largest user group (53 400 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 24 700 000.

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Instagram users in Brazil

Brazil flag
Instagram users in Brazil
2026
148 303 900
58.7%
women
41.3%
men
0%
0%
13-17
0%
10.9%
8.4%
18-24
19.2%
17.3%
13.5%
25-34
30.8%
12.1%
8.7%
35-44
20.8%
8.7%
5.5%
45-54
14.2%
5.7%
3.2%
55-64
8.8%
4.1%
2%
65+
6.1%

There were 148 303 900 Instagram users in Brazil in September 2026, which accounted for 66.2% of its entire population.

The majority of them were women - 58.7%.

People aged 25 to 34 were the largest user group (45 700 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 20 000 000.

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Messenger users in Brazil

Brazil flag
Messenger users in Brazil
2026
111 300 000
53.9%
women
46.1%
men
 
 
13-17
n/a
4.9%
4.9%
18-24
9.8%
12.8%
12.6%
25-34
25.3%
12%
10.8%
35-44
22.8%
10.4%
8.4%
45-54
18.8%
7.6%
5.7%
55-64
13.3%
6.1%
3.9%
65+
10%

There were 111 300 000 Messenger users in Brazil in September 2026, which accounted for 49.7% of its entire population.

The majority of them were women - 53.9%.

People aged 25 to 34 were the largest user group (28 200 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 4 300 000.

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Linkedin users in Brazil

Brazil flag
Linkedin users in Brazil
2026
82 200 000
31.6%
18-24
31.6%
49.9%
25-34
49.9%
17%
35-54
17%
1.5%
55+
1.5%

There were 82 200 000 Linkedin users in Brazil in September 2026, which accounted for 36.7% of its entire population.

People aged 25 to 34 were the largest user group (41 000 000).

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