Instagram users in Brazil
There were 120 500 000 Instagram users in Brazil in January 2023, which accounted for 54.5% of its entire population.
The majority of them were women - 58.1%.
People aged 25 to 34 were the largest user group (35 100 000).
The highest difference between men and women occurs within people aged 35 to 44, where women lead by 10 000 000.