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Instagram users in Brazil
September 2024

141 908 400

57.5%
women

42.5%
men

13-17
0%

13.4%

10.6%

18-24
24%

16.2%

13.4%

25-34
29.6%

12%

9.2%

35-44
21.1%

7.8%

5.1%

45-54
12.9%

2.7%

55-64
7.7%

3.2%

1.6%

65+
4.7%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Brazil

September 2024

There were 141 908 400 Instagram users in Brazil in September 2024, which accounted for 63.8% of its entire population.

The majority of them were women - 57.5%.

People aged 25 to 34 were the largest user group (42 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 13 000 000.

NOTE:

From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

NOTE:

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