Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 150 703 600 Instagram users in Brazil in October 2026, which accounted for 67.3% of its entire population.
The majority of them were women - 58.2%.
People aged 25 to 34 were the largest user group (46 100 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 20 300 000.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Oct | 150 703 600 | 67.3% | 57.9% | 42.1% | -2.5% |
| Sep | 154 500 000 | 69% | 58.5% | 41.5% | -0.1% |
| Aug | 154 704 800 | 69.1% | 58.1% | 41.9% | -5.6% |
| Jul | 163 804 100 | 73.1% | 57.1% | 42.9% | -1.1% |
| Jun | 165 607 500 | 73.9% | 57.5% | 42.5% | +0.5% |
| May | 164 809 400 | 73.6% | 57.3% | 42.7% | +0.6% |
| Apr | 163 812 600 | 73.1% | 57.3% | 42.7% | +2.7% |
| Mar | 159 514 100 | 71.2% | 57.3% | 42.7% | -1.2% |
| Feb | 161 510 300 | 72.1% | 57.5% | 42.5% | +0.8% |
| Jan '26 | 160 210 800 | 71.5% | 57.3% | 42.7% | +0.6% |
| Dec | 159 310 100 | 71.1% | 57.3% | 42.7% | +2.6% |
| Nov '25 | 155 307 500 | 69.3% | 57.8% | 42.2% | - |
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As of October 2026, there are 150 703 600 Instagram users in Brazil - 67.3% of the country's population.
The largest age group is 25 to 34, making up 30.6% of Instagram users in Brazil.
Women make up the majority, at 58.2% of Instagram users in Brazil.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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