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Instagram users in Brazil
January 2025

144 808 500

58%
women

42%
men

13-17
0%

13.1%

10.4%

18-24
23.5%

16.6%

13.1%

25-34
29.7%

11.7%

35-44
20.7%

8.3%

5.2%

45-54
13.5%

2.7%

55-64
7.7%

3.2%

1.6%

65+
4.8%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Brazil

January 2025

There were 144 808 500 Instagram users in Brazil in January 2025, which accounted for 65.1% of its entire population.

The majority of them were women - 58%.

People aged 25 to 34 were the largest user group (43 000 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 19 000 000.

NOTE:

From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

NOTE:

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