Instagram users in Brazil
There were 144 808 500 Instagram users in Brazil in January 2025, which accounted for 65.1% of its entire population.
The majority of them were women - 58%.
People aged 25 to 34 were the largest user group (43 000 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 19 000 000.