We are heading full speed into summer, but NapoleonCat is still going strong with exciting new updates. Read on to learn more about what’s coming to NapoleonCat and how it can help take your social media game to the next level.
- Respond to TikTok Ads Comments in the Social Inbox: Connect and Engage with Ease
- Include keywords and relevant terms to boost the discoverability and engagement of your TikTok videos.
- The Power of Visual Storytelling: Leveraging Facebook Reels for Your Business
- And now you can publish your Reels with NapoleonCat!
- Social CRM – the heart of your customer relations
- How can Social CRM be an essential part of your customer care strategy?
- And finally, what would we do without emojis?
- What’s next?
Respond to TikTok Ads Comments in the Social Inbox: Connect and Engage with Ease 🎵
TikTok Unlocks Access to GenZ and Millennials:
In an ever-evolving social media landscape, TikTok has emerged as a platform that captures the attention of Gen Zs and Millennials. As the younger generations flock to TikTok, other platforms like Facebook and Instagram continue to age. To ensure long-term success, tapping into TikTok’s user base through its ads becomes crucial.
TikTok’s Unique Path to Purchase:
What sets TikTok apart is its unique path to purchase, which heavily relies on the platform’s algorithm. This algorithm leverages various factors, including a user’s viewing history, engagement with shopping content, and personal interests, to curate personalized product recommendations. With features like in-app shopping and creator product tagging, TikTok simplifies the purchasing process, enabling users to buy the products they encounter on the platform quickly.
The TikTok journey to purchase is not a linear process; it’s an infinite loop of discovery, consideration, review, and active participation in the app. Brands can leverage this dynamic path to create engaging content that resonates with consumers, presenting opportunities for brand growth and connection.
Respond to TikTok Ads Comments in the Social Inbox:
TikTok Ads has taken the social media world by storm, and NapoleonCat has your back in managing it seamlessly. Now, within the Social Inbox, you can respond to comments from your TikTok Ads audience alongside other social media platforms. Engage, entertain, and build relationships with your followers in one convenient location.
Centralized interaction:
Effortlessly manage conversations across multiple platforms, including TikTok Ads, from a single dashboard, saving you time and effort.
Strengthen connections:
Responding to comments promptly and engaging with your audience builds trust and fosters stronger relationships, ultimately driving better results for your TikTok Ads campaigns.
Include keywords and relevant terms to boost the discoverability and engagement of your TikTok videos.
More characters, more impact! Have you heard about GenZ going to TikTok instead of Google to search? We have expanded the video description capacity for TikTok up to 2,000 characters. You now have more freedom to prepare comprehensive captions and hashtags to increase your chances of being discovered by the TikTok audience.
The Power of Visual Storytelling: Leveraging Facebook Reels for Your Business
By now, it’s no secret to anyone that people love short videos. It all began in 2016 when TikTok was released, followed by Instagram Reels in 2020. Last year, it was time for Facebook to introduce the vertical videos we all enjoy globally. Brands use these short videos to showcase products and services or simply share entertaining content with their followers.
The value of Reels lies in their ability to quickly capture attention and communicate information in a visually compelling way. They also offer an opportunity for businesses to reach new audiences, especially since Facebook Reels, contrary to Instagram’s format, will appear on people’s Feeds even if they are not your followers.
Additionally, you can repurpose your video content across different platforms saving time and experimenting with your audiences. In short, Facebook Reels offer a lot of potential for businesses looking to connect with their audience in a fun and engaging way.
And now you can publish your Reels with NapoleonCat!
Now you can upload and publish your Reels for Facebook too! You will find the new icon in the Publisher panel next to the Post icon. Just remember that Facebook Reels have a different duration! Facebook allows you to publish videos that are 3 to 60 seconds long.
Oh, and when we are already talking about our Publisher, we have implemented a “Select all” button so you can quickly select or deselect all profiles, saving you time and effort.
Social CRM – the heart of your customer relations
Another change that’s already live is our Social CRM. Customer profiles have been around in our tool for quite some time, but this year we’re focusing on extending this feature’s functionalities.
How does it work? Well, you can create profiles for any user who contacts you on social media. As part of our PRO plan, you can save up to 100 profiles. Or you can expand into an unlimited number as part of our Add-On model.
In the long run, you’ll be able to build much better customer relationships with a complete picture of who they are.
With the Social CRM, social media and customer service teams can:
- Access the history of previous interactions with a given user
- Complete a customer profile with names and email addresses to always know who they’re talking to
- Add internal comments and notes about customers
- Assign relationship sentiment and tags to a customer profile
How can Social CRM be an essential part of your customer care strategy?
Personal customer care
The better you know your customers, the greater your chance of building strong relationships and growing a loyal customer base. With our Social CRM tool, you’ll have more data to make informed conversations and provide support faster.
Internal notes, conversation history, and personal contact information make each interaction unique and relevant.
Company-wide collaboration
NapoleonCat is specifically designed for teams. All your teams across the company can work together in real-time. This also means instant updates on who’s doing what. Your work stays organized, and you avoid frustrating overlaps.
Make informed decisions quicker
With centralized customer data, you and your team can prevent social media crises before they escalate. And you can also reward your most loyal customers more efficiently, too.
And finally, what would we do without emojis?
Oh, emojis – those little digital expressions of our feelings and thoughts. Using emojis in social media communication makes things way more fun and exciting. Let’s face it, written words can be flat and boring, and it can be challenging to convey tone or emotion without face-to-face interaction. But with emojis, we can bring our messages to life and add some personality to our online conversations. Plus, they’re a great way to show off our wit and creativity.
With the improved emoji picker, you can now search for your favourite ones and enjoy a refreshed, modern design and the full spectrum of emojis.
Simplify Social Media
Management with One Tool
- Manage & reply to comments and DMs in one place.
- Monitor ad comments from multiple accounts.
- Automate answers to repetitive questions.
- Schedule posts to multiple accounts, on desktop.
- Analyze performance and monitor hashtags.
- Keep track of your competition.
- Create or schedule in-depth reports in seconds.
The first quarter of 2023 was exciting in terms of product improvements:
- We have introduced TikTok to our Social Inbox, and Publisher
- You can now quickly find the interactions you were looking for with the improved Search Engine
- And thanks to Workspaces, you can manage your Social Media Workflows
What’s next?
We keep working to improve NapoleonCat for you. Thanks to the Idea Board, you can send us any suggestions that come to your mind. You can also see our product roadmap and follow the ideas already implemented. Simply visit our ProductBoard or click on the rocket icon in the bottom left corner of NapoleonCat.
We hope that these new product improvements will help you achieve even more success with your social media marketing in the second half of 2023 and beyond. We’re all ears for your thoughts and suggestions on how we can keep making NapoleonCat even better for you. So, don’t hold back and let’s crush it together!
