Social media spam takes away your moderation resources and your team’s time – not to mention it ruins your comment section and often your community-building efforts. But what if there was a way to automatically remove it, the second it appears under your posts and ads, even on TikTok?
Here, let me show you how to stop spam comments on your social media posts without so much as lifting a finger.
- What are spam comments on social media
- Types of spammy comments
- How to stop spam comments on your social media posts
- How to stop spam comments on Facebook
- How to stop spam comments on Instagram
- How to stop spam comments on TikTok
- How to stop spam comments on YouTube
- How to stop spam comments on LinkedIn
- Let your new AI Assistant handle spam and hate under your social media content
- FAQs
- How do I stop spam comments on Instagram?
- How do I stop spam comments on Facebook posts?
- How do I stop spam accounts from liking my Instagram posts?
- How to get rid of bot comments on Instagram
Automatically Block Spam with AI Precision
Automatically hide or delete spam and hate comments on your posts and ads across all your social media profiles, powered by advanced AI.
What are spam comments on social media
Spam comments are any comments on social media that are:
- Unsolicited advertising and promotional content
- Borderline (or entirely) scammy
- Containing links (sometimes to shady websites)
- Coming from people/accounts (or straight up bots) that have no interest in following you and your content other than promoting their stuff and/or trying to steal traffic from under your posts.
If you manage social media accounts, especially for a business, you’ve probably come across your fair share of spam in the comments. From shady links and crypto scams to fake giveaways and irrelevant promotions, spam comments clutter your posts, annoy your audience, and in some cases, can even damage your brand’s reputation.
Spam isn’t just a minor nuisance. It’s a real problem for brands trying to build authentic engagement. Left unchecked, it can discourage genuine followers and customers from interacting with your content and make your social media presence look unprofessional.
And when spam turns into hate speech or offensive content, it becomes a matter of not just brand safety, but also community safety.
Plus, spam takes away your moderators’ attention from actual interactions with your customers and followers. Because it’s ubiquitous and persistent, it does it all the time, making comment moderation much less efficient.
Types of spammy comments
Spam on social media can take many forms, and not all of it is immediately obvious (though some of it really is 🤡). Here are some of the most common types you might be dealing with:
- Promotional spam. These are often posted by bots or fake accounts promoting unrelated products, services, or links. Think miracle weight loss products, sketchy apps, or “get rich quick” schemes.
They’re not only irrelevant to your content, but they also disrupt honest conversations and can make your page look unmoderated or unprofessional.
- Scam links. These comments include suspicious links that are often disguised as legitimate URLs, tricking people into clicking.
Once you do, you might be prompted to share personal information, download harmful files, or visit phishing websites. I probably don’t have to tell you that this kind of spam puts your audience at real risk and reflects poorly on your brand if you don’t deal with it quickly.
- Fake giveaways or crypto scams. Often impersonating your brand or others, this type of spam comment lures users with promises of free products, large sums of money, or investment returns.
You’ll typically see some kind of a request for payment or personal details up front. And all of it can cause serious trust issues for your followers if they believe your brand is associated with the scam.
- Tag spam. This tactic involves mass-tagging random or trending accounts in the comments to artificially boost visibility or draw attention. It clutters the conversation, feels intrusive to tagged users, and can cause your posts to be flagged or deprioritized by social media algorithms.
- Copy-paste comments. Repetitive messages posted across multiple accounts or pages, often pushing a specific agenda, link, or phrase. They can be part of coordinated spam campaigns and are designed to overwhelm moderation tools that rely on basic keyword filtering.
- Offensive or irrelevant content. Sometimes spam doesn’t just aim to sell or scam. It might “just” set out to provoke or offend. This can include hate speech, slurs, inappropriate language, or simply unrelated nonsense meant to derail the conversation. 👹
This kind of content can be particularly damaging to your brand’s image and alienating for your audience.
Each of these types of spam disrupts the user experience, engages your internal resources, and can also erode trust in your brand. That’s why automating detection and moderation with AI can be a game-changer. 👀
How to stop spam comments on your social media posts
I obviously won’t recommend manually dealing with spam comments. And not just because I have an agenda of promoting an auto-moderation feature. 🙂
Also, and perhaps mostly, because I’ve been in the shoes of a social media moderator myself and know how much time and effort dealing with spam can take and how frustrating it is – because spam always comes back.
Automating spam detection and removal is the only reasonable way out if you want to actually be able to focus on community building. And using AI to help makes it even more accurate and efficient.
And now, you can ask an AI Assistant in NapoleonCat to help:
- Detect spam to automatically identify spammy comments and tag them as spam in the Social Inbox
- Remove spam by automatically hiding or deleting comments tagged as spam (or even auto-block users on Facebook)
- Detect hate speech and label it as such with a dedicated tag
- Hide or remove comments tagged as hate speech
Here’s how to stop spam with NapoleonCat in a nutshell:
And now let’s get into the details of setting up automated spam shields.
I’ll show you how to do it on different social media platforms. But before you create platform-specific Auto-moderation rules, you first need to enable your AI Assistant in NapoleonCat’s Social Inbox.
To do that, go to the Inbox and search for the AI Assistant button on the top right.
Then select what you want it to detect on the different social media platforms and accounts you’ve connected to NapoleonCat. You can ask the AI Assistant to automatically assign sentiment or tag comments and messages as spam or hate speech.
Then, “Turn AI on” and move on to Auto-moderation to set up rules for the different social media platforms and accounts.
The following sections are all about how to stop spam comments on your social media posts on the different platforms.
How to stop spam comments on Facebook
To create an Auto-moderation rule to stop spam comments on Facebook, here’s what you need to do.
Create a new Auto-moderation rule and select Facebook as your platform, then select the profile you want the rule to work for:
Select the type of content you want to auto-moderate. For example, organic comments or ad comments:
You can also select a specific post if it’s getting a lot of spam comments for some reason.
And you can further narrow down the moderation by selecting specific comment types, for example, those containing links.
As your trigger, you can then select automatically marked sentiment (for example, only negative) and “Hate speech” or “Spam” tags.
Then decide what you want to happen to a comment that gets categorized as spam or hate speech. On Facebook, you can automatically:
- Hide a comment, so nobody else can see it
- Delete it altogether, so it disappears the moment someone posts it
- Block the author of the comment, preventing them from posting any more comments on your content
You can additionally select actions in NapoleonCat, for example, flagging the comments.
Then set the schedule for your rule – for spam/hate speech, I’d suggest skipping this step so the rule works around the clock, and you or your moderators don’t have to waste your time manually looking through spam and hate comments.
Then turn the rule on, and you’re done!
Automatically Block Spam with AI Precision
Automatically hide or delete spam and hate comments on your posts and ads across all your social media profiles, powered by advanced AI.
How to stop spam comments on Instagram
The steps here are pretty similar to what you’d do on Facebook, but let’s take a look.
First, select Instagram as your platform. If you want to automatically detect or remove spam under your ads, you need to connect your Instagram Ads account separately and select it in this step.
Then select your account and the type of content you want to auto-moderate comments for. For example, for your organic content, you can select comments, comments under specific posts, or private messages.
Just like for Facebook, select your triggers to be negative sentiment and/or the hate speech or spam tags.
As far as the actions go, you can either hide or delete those comments (I don’t include replying here as you don’t want to be replying to spam comments.)
Then set actions in NapoleonCat as necessary. You can also set up email notifications to let you know when the rule is triggered.
How to stop spam comments on TikTok
For TikTok, select the platform and your TikTok account or TikTok Ads account.
When it comes to the message type, these are your options for your organic TikTok content:
On TikTok, you can only hide spam or hate comments – you won’t be able to delete them entirely.
How to stop spam comments on YouTube
Select YouTube and your YouTube channel(s) when setting up your Auto-moderation rule.
Select message type:
And the condition:
For your trigger, keep to the tagged sentiment or hate speech/spam tags.
Then select the action. You can either hide or delete YouTube comments that the system will consider spam or hate:
Then add NapoleonCat actions if necessary and set up email notifications if you want.
Automatically Block Spam with AI Precision
Automatically hide or delete spam and hate comments on your posts and ads across all your social media profiles, powered by advanced AI.
How to stop spam comments on LinkedIn
Follow the same drill as for the other social media channels. Select LinkedIn and your LinkedIn Company Page(s) first:
On LinkedIn, you can use the rule for all comments or select specific posts:
You can also add a condition:
Then, select your hate speech/spam/sentiment tags as triggers, and continue to the action. For LinkedIn, you can delete those comments automatically:
Let your new AI Assistant handle spam and hate under your social media content
If you’ve been constantly looking for how to stop spam comments on your social media posts, this might be the last time you look – and the only solution you need. With the help of AI, instantly deleting spammy comments becomes the definition of “effortless”.
And you can try how NapoleonCat’s Auto-moderation works completely for free when you sign up for the 14-day trial here.
Automatically Block Spam with AI Precision
Automatically hide or delete spam and hate comments on your posts and ads across all your social media profiles, powered by advanced AI.
FAQs
How do I stop spam comments on Instagram?
To reduce spam comments on Instagram, you can start by adjusting your comment settings in the app:
- filter keywords,
- limit who can comment,
- block specific users.
But manual moderation can get overwhelming pretty fast, especially when you manage many Instagram accounts. NapoleonCat’s AI-powered Auto-moderation, specifically targeted at spam comments, will let you automatically hide or delete spammy comments 24/7, without lifting a finger.
How do I stop spam comments on Facebook posts?
Facebook offers some basic tools to restrict or filter comments, such as hiding comments with specific keywords or blocking certain users. Filters don’t always catch everything, though, especially more subtle or evolving types of spam.
NapoleonCat’s AI moderation system continuously scans and removes spammy or hateful comments on your Facebook posts in real time, helping you keep your content clean and community-friendly.
How do I stop spam accounts from liking my Instagram posts?
Unfortunately, there’s no native Instagram feature to prevent spam accounts from liking your posts. Instagram doesn’t allow you to control who can like your content the same way you can with comments.
While NapoleonCat can’t block fake likes directly (that’s controlled by Instagram), its moderation tools can help you remove their comments instantly.
How to get rid of bot comments on Instagram
You can try to manually delete them or use Instagram’s keyword filters keeping in mind that they’re often vague or irrelevant, or filled with emojis and shady links. But bots are also constantly evolving, so that might not be very effective.
NapoleonCat’s AI-powered moderation detects patterns in spam comments and automatically removes those comments before they clutter your feed. It works even when you’re offline, so your content stays clean around the clock.
You may also like:
- How to Stop Spam Comments on Instagram (for good)
- How to Automatically Block Instagram Spam Bots
- How to Automatically Delete Spam on LinkedIn
- How to Stop Spam Comments on a Facebook Business Page
- How to Automatically Stop Spam Comments on TikTok Posts and Ads
- How to Automatically Block Spam Comments on TikTok Posts and Ads
- How to Automatically Block Spam Comments on YouTube
