Got lots of social media comments, but no easy way to filter them? Try NapoleonCat – a social media comment filtering tool to make comment moderation significantly more efficient.
Social Media Comment Filtering Tool with AI
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Supported platforms
Social inbox: Check all filtered comments from every platform in one place
The Social Inbox in NapoleonCat collects all your comments from across social networks and profiles in one dashboard. So no matter the engagement volumes, you’ll never miss an important comment, while saving hours you’d otherwise spend juggling tabs, apps, and devices (and wading through spam first, before you even get to the actually important conversations).
AI assistant: Finds spam, hate speech, and negative comments for you
Meet your new AI Assistant that’s going to do the actual filtering. It automatically detects and tags spam and hate speech, and reliably identifies comment sentiment. And then you come in to make the decisions – what needs prompt reply, what can wait, what goes straight to junk.
Auto-moderation: Automatically hides or deletes comments that match your filters
For sending comments straight to junk, Auto-moderation is your best friend. Set up automated rules triggered by spam tags, keywords, and more – and it will instantly hide or delete any comment that matches your criteria, around the clock. That’s one time-consuming task off your plate.
Custom filter rules: Choose which words, phrases, or comment types get filtered out
NapoleonCat’s Auto-moderation is much more customizable than any of the native social media filters you’ve tried before. Set up your rules to work with custom words and phrases, links, individual posts or ads, user tags, sentiment, and more – and create trigger combinations that precisely match specific scenarios you commonly see on your social media pages.
Ad comment filtering: Filter comments on your Facebook, Instagram, and TikTok ads too
NapoleonCat works for comments on both organic and paid content. This means you can filter out spam, links, and negative comments automatically (and precisely) from all your ads and ad campaigns. And protect your ad spend from spammers and unresolved comments from upset customers.
Social CRM: Check a commenter’s full history to spot repeat spammers
One look at the conversation history in the Social CRM, and you know who you’re talking to. Social CRM profiles include interactions with individual commenters across your social media profiles, relationship sentiment, user tags, and any comments from your team – so you have full context at just a glance.
Moderation reports: See how many comments your filters caught each day, week, or month
Have a clear, constant picture of how your comment filters actually work – across all your social media accounts. You can then keep improving your automated social media filters and your moderation team’s workload to match the reality on your social media pages.
Social media comment filtering that works the way you actually need it to
Here’s why our clients love NapoleonCat
Join businesses that save hours every week with smarter comment moderation.
NapoleonCat saves up to one-third of a full-time position. That’s time we would otherwise spend manually moderating thousands of comments each month using the Meta Business Suite, profile by profile and comment by comment. Time we can now use for growth. NapoleonCat is the best tool of its kind on the market, and it’s still constantly evolving and improving by introducing new AI features.
It’s hard to imagine our work without a tool that includes so many valuable features. It won’t be an overstatement when I say that NapoleonCat saves us multiple full-time positions that would be dedicated to just moderating comments or manually generating reports.
NapoleonCat gives us the full picture of social media interactions. It’s easier to pick up urgent threads that need taking immediate action. And with conversation history, it’s much easier to continue the work of another team member while they’re out of office.
We work with multiple clients, and with NapoleonCat, we don’t waste time switching between multiple software tools. We can also deliver reliable data from a single source. We tested other social media moderation and analytics tools before, but none of them lived up to what NapoleonCat delivers. They’re the best, and I personally love using the tool. 🙂
NapoleonCat is now an indispensable tool that we use for moderation and analytical purposes, as well as content publishing. We’re curious to see new capabilities of the tool and test its new uses, for example, to moderate TikTok ad comments, as we predict this social media channel to become more and more important for our clients.
It’s the first social media engagement tool we have ever tried that is truly intuitive and that makes it easy for us to include the clients in the process. The service and support is great and personal. And the value for money is great!
We were looking for a tool that would allow us to consolidate and manage comments and private messages from Messenger in one place. Analytics and reports were also very important to us, as they would show us the level of our social media customer service. That’s why, in 2017, we decided to choose NapoleonCat.
NapoleonCat vs. other comment filtering tools
| Feature | NapoleonCat | Hootsuite | Sprout Social | Sendible |
|---|---|---|---|---|
| Rule-based auto-moderation | ✅ Advanced (keywords, sentiment, ads, time rules) | ⚠️ Limited rules | ⚠️ Limited filtering | ❌ No |
| AI spam & hate speech removal | ✅ AI-based auto removal | ⚠️ Limited (rules / add-on) | ❌ No auto removal | ❌ No |
| Sentiment detection & tagging | ✅ AI-supported | ⚠️ Basic sentiment | ⚠️ Sentiment labels | ❌ No |
| Custom filter rules (words, links, ads) | ✅ Highly customizable | ⚠️ Basic | ⚠️ Basic | ❌ No |
| Ad comment filtering (FB, IG, TikTok) | ✅ Yes | ⚠️ Limited | ❌ No | ❌ No |
| Unified social inbox | ✅ Yes | ✅ Yes | ✅ Yes | ⚠️ Basic |
| Social CRM (commenter history) | ✅ Yes | ⚠️ Basic | ⚠️ Basic | ⚠️ Basic |
| Moderation reports | ✅ Detailed (volumes, response times, team) | ⚠️ Limited logs | ⚠️ Basic alerts | ❌ No |
| EU data hosting & GDPR | ✅ EU-based, GDPR-first | ⚠️ CA-based | ⚠️ US-based | ⚠️ UK-based |
FAQs
How does NapoleonCat filter social media comments?
NapoleonCat combines rule-based Auto-moderation with an AI Assistant. The AI automatically detects and tags spam, hate speech, and sentiment, while your Auto-moderation rules – based on keywords, phrases, links, posts, ads, or tags – decide what gets hidden, deleted, or assigned to a moderator. So filtering is both automatic and context-aware.
Can I automatically hide or delete spam and hateful comments?
Yes. Once the AI Assistant tags a comment as spam or hate, Auto-moderation can act on that tag automatically – hiding or deleting the comment the moment it appears, around the clock, with no manual work.
Does comment filtering work on ads, not just organic posts?
Yes. NapoleonCat filters comments on both organic content and paid content, including your Facebook, Instagram, and TikTok ads – so your ad spend stays protected from spam and unresolved negative comments.
Which platforms does NapoleonCat’s comment filtering support?
NapoleonCat gathers and filters comments from your connected social media profiles across platforms in a single Social Inbox, so you moderate everything in one place instead of juggling separate native tools.
Can I create custom filtering rules for specific words or phrases?
Absolutely. You can build rules around custom words and phrases, links, individual posts or ads, user tags, and sentiment – and combine those triggers to match the exact scenarios you see on your pages.
Where does filtering end and comment management begin?
Filtering is one step: deciding what never needs to be seen. Comment management is what you do with everything that survives the filter, which is the part that actually earns you something. In NapoleonCat the two sit together, so the same rules that hide spam also tag, assign and auto-reply, and the comments worth a human answer arrive already sorted rather than buried.
How is NapoleonCat different from native social media filters?
Native filters are limited and platform-specific. NapoleonCat filters across all your profiles at once, adds AI-based spam, hate, and sentiment detection, and lets you build far more precise, customizable rules – with reports that show you exactly what your filters caught.
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