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Social media users
in Serbia

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Serbia

Serbia flag
Facebook users in Serbia
2024
4 825 000
51.5%
women
48.5%
men
 
 
13-17
n/a
10.4%
8.6%
18-24
18.9%
12.7%
13.2%
25-34
25.9%
10.4%
10.1%
35-44
20.5%
8.2%
8%
45-54
16.3%
5.7%
4.9%
55-64
10.6%
4.1%
3.6%
65+
7.7%

There were 4 825 000 Facebook users in Serbia in May 2024, which accounted for 56.6% of its entire population.

The majority of them were women - 51.5%.

People aged 25 to 34 were the largest user group (1 251 100).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 412 600.

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Instagram users in Serbia

Serbia flag
Instagram users in Serbia
2024
3 312 800
54.9%
women
45.1%
men
 
 
13-17
n/a
14%
10.8%
18-24
24.8%
15.1%
14.4%
25-34
29.5%
11.3%
9.3%
35-44
20.6%
7.9%
6.1%
45-54
14%
4.2%
2.8%
55-64
7%
2.4%
1.7%
65+
4.1%

There were 3 312 800 Instagram users in Serbia in May 2024, which accounted for 38.9% of its entire population.

The majority of them were women - 54.9%.

People aged 25 to 34 were the largest user group (977 100).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 356 600.

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Messenger users in Serbia

Serbia flag
Messenger users in Serbia
2024
3 203 200
50.2%
women
49.8%
men
 
 
13-17
n/a
5%
4.8%
18-24
9.8%
11.7%
12.5%
25-34
24.2%
11.6%
11.8%
35-44
23.4%
9.7%
9.8%
45-54
19.6%
7.1%
6.3%
55-64
13.4%
5.1%
4.4%
65+
9.5%

There were 3 203 200 Messenger users in Serbia in May 2024, which accounted for 37.6% of its entire population.

The slight majority of them were women - 50.2%.

People aged 25 to 34 were the largest user group (775 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 401 100.

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Linkedin users in Serbia

Serbia flag
Linkedin users in Serbia
2024
1 430 000
23.1%
18-24
23.1%
54.5%
25-34
54.5%
20.3%
35-54
20.3%
2.1%
55+
2.1%

There were 1 430 000 Linkedin users in Serbia in May 2024, which accounted for 16.8% of its entire population.

People aged 25 to 34 were the largest user group (780 000).

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