serbia flag

Social media users
in Serbia
October 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

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Facebook users in Serbia

Serbia flag
Facebook users in Serbia
2026
5 502 000
51%
women
49%
men
 
 
13-17
n/a
7.6%
6.8%
18-24
14.4%
13.9%
14.3%
25-34
28.2%
9.9%
10.1%
35-44
19.9%
8.4%
8.2%
45-54
16.6%
5.9%
5.3%
55-64
11.2%
5.3%
4.4%
65+
9.6%

There were 5 502 000 Facebook users in Serbia in October 2026, which accounted for 65.3% of its entire population.

The majority of them were women - 51%.

People aged 25 to 34 were the largest user group (1 552 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 240 500.

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Instagram users in Serbia

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Instagram users in Serbia
2026
4 012 100
53%
women
47%
men
 
 
13-17
n/a
9.4%
8.1%
18-24
17.5%
16%
15.9%
25-34
31.9%
10.6%
9.8%
35-44
20.4%
8.5%
6.9%
45-54
15.5%
5%
3.7%
55-64
8.7%
3.5%
2.5%
65+
6%

There were 4 012 100 Instagram users in Serbia in October 2026, which accounted for 47.6% of its entire population.

The majority of them were women - 53%.

People aged 25 to 34 were the largest user group (1 279 900).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 278 700.

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Messenger users in Serbia

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Messenger users in Serbia
2026
3 462 200
49.9%
women
50.1%
men
 
 
13-17
n/a
3.6%
3.5%
18-24
7.1%
10.5%
11.7%
25-34
22.2%
11%
11.6%
35-44
22.6%
10.3%
10.4%
45-54
20.7%
7.6%
7.1%
55-64
14.7%
6.9%
5.8%
65+
12.7%

There were 3 462 200 Messenger users in Serbia in October 2026, which accounted for 41.1% of its entire population.

The slight majority of them were men - 50.1%.

People aged 35 to 44 were the largest user group (782 700).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 404 300.

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Linkedin users in Serbia

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Linkedin users in Serbia
2026
1 920 000
24%
18-24
24%
49.5%
25-34
49.5%
24.5%
35-54
24.5%
2.1%
55+
2.1%

There were 1 920 000 Linkedin users in Serbia in October 2026, which accounted for 22.8% of its entire population.

People aged 25 to 34 were the largest user group (950 000).

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