serbia flag

Social media users
in Serbia
September 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

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Facebook users in Serbia

Serbia flag
Facebook users in Serbia
2026
5 282 200
51.2%
women
48.8%
men
 
 
13-17
n/a
7.6%
6.7%
18-24
14.2%
13.8%
14%
25-34
27.8%
9.9%
10.2%
35-44
20.1%
8.5%
8.3%
45-54
16.8%
6%
5.4%
55-64
11.4%
5.3%
4.4%
65+
9.6%

There were 5 282 200 Facebook users in Serbia in September 2026, which accounted for 62.7% of its entire population.

The majority of them were women - 51.2%.

People aged 25 to 34 were the largest user group (1 469 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 229 800.

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Instagram users in Serbia

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Instagram users in Serbia
2026
3 862 400
53.4%
women
46.6%
men
 
 
13-17
n/a
9.5%
8.1%
18-24
17.5%
16.1%
15.6%
25-34
31.6%
10.7%
9.8%
35-44
20.5%
8.6%
7%
45-54
15.7%
5%
3.7%
55-64
8.7%
3.5%
2.5%
65+
6%

There were 3 862 400 Instagram users in Serbia in September 2026, which accounted for 45.8% of its entire population.

The majority of them were women - 53.4%.

People aged 25 to 34 were the largest user group (1 220 800).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 271 600.

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Messenger users in Serbia

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Messenger users in Serbia
2026
3 414 500
50.1%
women
49.9%
men
 
 
13-17
n/a
3.6%
3.5%
18-24
7.1%
10.7%
11.6%
25-34
22.3%
11%
11.6%
35-44
22.7%
10.3%
10.3%
45-54
20.6%
7.6%
7.1%
55-64
14.7%
6.8%
5.7%
65+
12.5%

There were 3 414 500 Messenger users in Serbia in September 2026, which accounted for 40.5% of its entire population.

The slight majority of them were women - 50.1%.

People aged 35 to 44 were the largest user group (773 500).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 195 200.

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Linkedin users in Serbia

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Linkedin users in Serbia
2026
1 910 000
24.1%
18-24
24.1%
49.7%
25-34
49.7%
24.1%
35-54
24.1%
2.1%
55+
2.1%

There were 1 910 000 Linkedin users in Serbia in September 2026, which accounted for 22.7% of its entire population.

People aged 25 to 34 were the largest user group (950 000).

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