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serbia flag

Social media users
in Serbia

AT THE END OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Serbia

Serbia flag
Facebook users in Serbia
2024
4 813 300
50.9%
women
49.1%
men
 
 
13-17
n/a
9.4%
8.1%
18-24
17.5%
12.8%
13.7%
25-34
26.5%
10.3%
10.2%
35-44
20.5%
8.3%
8.2%
45-54
16.5%
5.8%
5.1%
55-64
10.8%
4.4%
3.8%
65+
8.3%

There were 4 813 300 Facebook users in Serbia in December 2024, which accounted for 56.8% of its entire population.

The majority of them were women - 50.9%.

People aged 25 to 34 were the largest user group (1 274 100).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 388 600.

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Instagram users in Serbia

Serbia flag
Instagram users in Serbia
2024
3 341 400
53.8%
women
46.2%
men
 
 
13-17
n/a
12.3%
10%
18-24
22.3%
15.1%
15.1%
25-34
30.2%
11.1%
9.6%
35-44
20.7%
8.2%
6.5%
45-54
14.7%
4.4%
3.1%
55-64
7.5%
2.7%
1.9%
65+
4.6%

There were 3 341 400 Instagram users in Serbia in December 2024, which accounted for 39.4% of its entire population.

The majority of them were women - 53.8%.

People aged 25 to 34 were the largest user group (1 009 700).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 335 400.

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Messenger users in Serbia

Serbia flag
Messenger users in Serbia
2024
3 198 200
50.1%
women
49.9%
men
 
 
13-17
n/a
4.5%
4.4%
18-24
8.9%
11.5%
12.4%
25-34
23.9%
11.4%
11.8%
35-44
23.3%
9.9%
10%
45-54
19.9%
7.2%
6.6%
55-64
13.7%
5.6%
4.8%
65+
10.3%

There were 3 198 200 Messenger users in Serbia in December 2024, which accounted for 37.7% of its entire population.

The slight majority of them were women - 50.1%.

People aged 25 to 34 were the largest user group (764 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 396 500.

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Linkedin users in Serbia

Serbia flag
Linkedin users in Serbia
2024
1 601 000
26.2%
18-24
26.2%
51.2%
25-34
51.2%
20.6%
35-54
20.6%
1.9%
55+
1.9%

There were 1 601 000 Linkedin users in Serbia in December 2024, which accounted for 18.9% of its entire population.

People aged 25 to 34 were the largest user group (820 000).

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