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serbia flag

Social media users
in Serbia

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Serbia

Serbia flag
Facebook users in Serbia
2025
5 045 800
50.5%
women
49.5%
men
 
 
13-17
n/a
8.5%
7.6%
18-24
16.1%
13%
14.1%
25-34
27.1%
10.1%
10.2%
35-44
20.3%
8.3%
8.3%
45-54
16.6%
5.8%
5.2%
55-64
11%
4.7%
4%
65+
8.8%

There were 5 045 800 Facebook users in Serbia in August 2025, which accounted for 59.5% of its entire population.

The slight majority of them were women - 50.5%.

People aged 25 to 34 were the largest user group (1 368 200).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 710 600.

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Instagram users in Serbia

Serbia flag
Instagram users in Serbia
2025
3 557 500
52.8%
women
47.2%
men
 
 
13-17
n/a
10.6%
9.4%
18-24
20%
15.3%
15.7%
25-34
31%
10.9%
9.8%
35-44
20.6%
8.4%
6.8%
45-54
15.2%
4.6%
3.4%
55-64
8%
3%
2.1%
65+
5.1%

There were 3 557 500 Instagram users in Serbia in August 2025, which accounted for 42% of its entire population.

The majority of them were women - 52.8%.

People aged 25 to 34 were the largest user group (1 103 100).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 243 400.

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Messenger users in Serbia

Serbia flag
Messenger users in Serbia
2025
3 346 600
50%
women
50%
men
 
 
13-17
n/a
4%
3.9%
18-24
8%
11.3%
12.3%
25-34
23.6%
11.3%
11.7%
35-44
23.1%
10%
10.2%
45-54
20.1%
7.3%
6.8%
55-64
14.1%
6%
5.1%
65+
11.1%

There were 3 346 600 Messenger users in Serbia in August 2025, which accounted for 39.5% of its entire population.

The slight majority of them were women - 50%.

People aged 25 to 34 were the largest user group (789 600).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 411 500.

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Linkedin users in Serbia

Serbia flag
Linkedin users in Serbia
2025
1 613 000
26%
18-24
26%
49.6%
25-34
49.6%
22.3%
35-54
22.3%
2%
55+
2%

There were 1 613 000 Linkedin users in Serbia in August 2025, which accounted for 19% of its entire population.

People aged 25 to 34 were the largest user group (800 000).

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