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Social media users
in Serbia

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Serbia

Serbia flag
Facebook users in Serbia
2025
5 172 100
50.7%
women
49.3%
men
 
 
13-17
n/a
8.5%
7.6%
18-24
16.1%
13.4%
14.1%
25-34
27.5%
10.1%
10.2%
35-44
20.3%
8.2%
8.2%
45-54
16.4%
5.7%
5.2%
55-64
10.9%
4.8%
4%
65+
8.8%

There were 5 172 100 Facebook users in Serbia in September 2025, which accounted for 61.1% of its entire population.

The majority of them were women - 50.7%.

People aged 25 to 34 were the largest user group (1 422 300).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 391 700.

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Instagram users in Serbia

Serbia flag
Instagram users in Serbia
2025
3 674 400
52.8%
women
47.2%
men
 
 
13-17
n/a
10.6%
9.4%
18-24
20%
15.7%
15.8%
25-34
31.4%
10.7%
9.8%
35-44
20.5%
8.3%
6.8%
45-54
15.1%
4.6%
3.4%
55-64
7.9%
3%
2.1%
65+
5.1%

There were 3 674 400 Instagram users in Serbia in September 2025, which accounted for 43.4% of its entire population.

The majority of them were women - 52.8%.

People aged 25 to 34 were the largest user group (1 155 200).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 249 700.

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Messenger users in Serbia

Serbia flag
Messenger users in Serbia
2025
3 361 000
50.1%
women
49.9%
men
 
 
13-17
n/a
4%
3.8%
18-24
7.8%
11.4%
12.2%
25-34
23.6%
11.3%
11.8%
35-44
23.1%
10%
10.2%
45-54
20.2%
7.3%
6.8%
55-64
14.1%
6.1%
5.2%
65+
11.3%

There were 3 361 000 Messenger users in Serbia in September 2025, which accounted for 39.7% of its entire population.

The slight majority of them were women - 50.1%.

People aged 25 to 34 were the largest user group (791 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 173 200.

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Linkedin users in Serbia

Serbia flag
Linkedin users in Serbia
2025
1 694 000
26%
18-24
26%
49.6%
25-34
49.6%
22.4%
35-54
22.4%
2%
55+
2%

There were 1 694 000 Linkedin users in Serbia in September 2025, which accounted for 20% of its entire population.

People aged 25 to 34 were the largest user group (840 000).

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