Other countries:

serbia flag

Social media users
in Serbia

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Serbia

Serbia flag
Facebook users in Serbia
2023
4 846 900
51.8%
women
48.2%
men
0%
0%
13-17
0.1%
11.2%
9%
18-24
20.2%
12.8%
13.3%
25-34
26%
10.4%
10.1%
35-44
20.4%
8.1%
7.7%
45-54
15.8%
5.5%
4.7%
55-64
10.2%
3.8%
3.4%
65+
7.3%

There were 4 846 900 Facebook users in Serbia in December 2023, which accounted for 56.9% of its entire population.

The majority of them were women - 51.8%.

People aged 25 to 34 were the largest user group (1 262 300).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 437 100.

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Instagram users in Serbia

Serbia flag
Instagram users in Serbia
2023
3 338 000
54.9%
women
45.1%
men
 
 
13-17
n/a
14.6%
11.2%
18-24
25.8%
15.3%
14.5%
25-34
29.7%
11.2%
9.2%
35-44
20.3%
7.6%
6%
45-54
13.6%
4%
2.7%
55-64
6.7%
2.2%
1.6%
65+
3.8%

There were 3 338 000 Instagram users in Serbia in December 2023, which accounted for 39.2% of its entire population.

The majority of them were women - 54.9%.

People aged 25 to 34 were the largest user group (992 300).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 374 100.

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Messenger users in Serbia

Serbia flag
Messenger users in Serbia
2023
3 174 200
50.4%
women
49.6%
men
 
 
13-17
n/a
5.2%
5.1%
18-24
10.3%
11.9%
12.7%
25-34
24.7%
11.7%
11.8%
35-44
23.6%
9.7%
9.6%
45-54
19.4%
6.9%
6.1%
55-64
13%
4.8%
4.2%
65+
9%

There were 3 174 200 Messenger users in Serbia in December 2023, which accounted for 37.2% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (783 100).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 192 300.

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Linkedin users in Serbia

Serbia flag
Linkedin users in Serbia
2023
1 337 000
22.4%
18-24
22.4%
56.8%
25-34
56.8%
18.7%
35-54
18.7%
2%
55+
2%

There were 1 337 000 Linkedin users in Serbia in December 2023, which accounted for 15.7% of its entire population.

People aged 25 to 34 were the largest user group (760 000).

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