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serbia flag

Social media users
in Serbia

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Serbia

Serbia flag
Facebook users in Serbia
2021
4 510 300
50.4%
women
49.6%
men
1.7%
1.5%
13-17
3.2%
9.7%
9.3%
18-24
19%
13.7%
14.6%
25-34
28.4%
10.6%
10.4%
35-44
21.1%
7.2%
7.1%
45-54
14.4%
4.6%
4%
55-64
8.6%
2.8%
2.6%
65+
5.4%

There were 4 510 300 Facebook users in Serbia in December 2021, which accounted for 52.9% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (1 279 800).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 660 600.

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Instagram users in Serbia

Serbia flag
Instagram users in Serbia
2021
2 868 700
53.1%
women
46.9%
men
2.3%
2%
13-17
4.3%
12.9%
11.1%
18-24
23.9%
16.8%
16.8%
25-34
33.6%
11.1%
9.3%
35-44
20.3%
6.2%
4.8%
45-54
11%
2.7%
1.9%
55-64
4.5%
1.2%
1.1%
65+
2.3%

There were 2 868 700 Instagram users in Serbia in December 2021, which accounted for 33.7% of its entire population.

The majority of them were women - 53.1%.

People aged 25 to 34 were the largest user group (963 800).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 317 000.

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Messenger users in Serbia

Serbia flag
Messenger users in Serbia
2021
2 994 700
50.3%
women
49.7%
men
0.7%
0.7%
13-17
1.4%
6.3%
6.1%
18-24
12.5%
12.8%
14%
25-34
26.8%
12%
11.9%
35-44
23.9%
9%
8.9%
45-54
17.9%
6%
5.1%
55-64
11%
3.4%
3.1%
65+
6.5%

There were 2 994 700 Messenger users in Serbia in December 2021, which accounted for 35.1% of its entire population.

The slight majority of them were women - 50.3%.

People aged 25 to 34 were the largest user group (803 800).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 419 600.

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Linkedin users in Serbia

Serbia flag
Linkedin users in Serbia
2021
1 043 000
18.2%
18-24
18.2%
64.2%
25-34
64.2%
16.3%
35-54
16.3%
1.2%
55+
1.2%

There were 1 043 000 Linkedin users in Serbia in December 2021, which accounted for 12.2% of its entire population.

People aged 25 to 34 were the largest user group (670 000).

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