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Social media users
in New Zealand

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2023
4 410 100
53.3%
women
46.7%
men
0.1%
0%
13-17
0.1%
11.8%
9.8%
18-24
21.5%
12.1%
12.5%
25-34
24.6%
9.3%
8.9%
35-44
18.2%
7.5%
6.3%
45-54
13.8%
6.3%
4.7%
55-64
11%
6.4%
4.5%
65+
10.8%

There were 4 410 100 Facebook users in New Zealand in December 2023, which accounted for 85.7% of its entire population.

The majority of them were women - 53.3%.

People aged 25 to 34 were the largest user group (1 084 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 430 500.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2023
2 526 300
57.1%
women
42.9%
men
0.1%
0%
13-17
0.1%
16.9%
13.1%
18-24
30.1%
15.8%
14.1%
25-34
29.9%
10.1%
7.6%
35-44
17.6%
6.8%
4.2%
45-54
11%
4.6%
2.3%
55-64
6.9%
2.9%
1.6%
65+
4.5%

There were 2 526 300 Instagram users in New Zealand in December 2023, which accounted for 49.1% of its entire population.

The majority of them were women - 57.1%.

People aged 18 to 24 were the largest user group (759 200).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 331 900.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2023
3 171 100
52.9%
women
47.1%
men
 
 
13-17
n/a
7.3%
7%
18-24
14.3%
12.2%
12.9%
25-34
25.1%
10.5%
9.9%
35-44
20.3%
8.6%
7.2%
45-54
15.8%
7.3%
5.3%
55-64
12.6%
7.1%
4.7%
65+
11.8%

There were 3 171 100 Messenger users in New Zealand in December 2023, which accounted for 61.6% of its entire population.

The majority of them were women - 52.9%.

People aged 25 to 34 were the largest user group (796 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 149 100.

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Linkedin users in New Zealand

New Zealand flag
Linkedin users in New Zealand
2023
2 770 000
18.1%
18-24
18.1%
50.5%
25-34
50.5%
25.6%
35-54
25.6%
5.8%
55+
5.8%

There were 2 770 000 Linkedin users in New Zealand in December 2023, which accounted for 53.8% of its entire population.

People aged 25 to 34 were the largest user group (1 400 000).

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