Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
There were 4 864 800 Facebook users in New Zealand in October 2026, which accounted for 91.2% of its entire population.
The majority of them were women - 52.8%.
People aged 25 to 34 were the largest user group (1 261 400).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 262 000.
There were 2 976 300 Instagram users in New Zealand in October 2026, which accounted for 55.8% of its entire population.
The majority of them were women - 55.6%.
People aged 25 to 34 were the largest user group (934 300).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 294 600.
There were 3 554 500 Messenger users in New Zealand in October 2026, which accounted for 66.6% of its entire population.
The majority of them were women - 52.4%.
People aged 25 to 34 were the largest user group (846 300).
The highest difference between men and women occurs within people aged 65 and above, where women lead by 217 800.
There were 3 520 000 Linkedin users in New Zealand in October 2026, which accounted for 66% of its entire population.
People aged 25 to 34 were the largest user group (1 500 000).
Put these numbers to work
One inbox for comments, DMs, mentions and reviews across every connected profile.
Never miss a message across Facebook, Instagram, TikTok, LinkedIn and more.
Hide spam and hate automatically, protect ad comments and keep your reputation safe.
Put repetitive moderation and publishing tasks on rails.
Manage comments, DMs, reviews, and ad comments automatically with AI, schedule posts across every channel, and pull reports that actually show what’s working – all in one tool.
Try NapoleonCat for free14-day free trial · No credit card required
