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Social media users
in New Zealand

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2021
3 868 800
53.4%
women
46.6%
men
2.7%
2.1%
13-17
4.8%
9.3%
9.1%
18-24
18.5%
12.2%
12.3%
25-34
24.6%
9.1%
8.2%
35-44
17.3%
7.8%
6.3%
45-54
14.1%
6.3%
4.6%
55-64
10.9%
5.9%
4%
65+
9.9%

There were 3 868 800 Facebook users in New Zealand in December 2021, which accounted for 75.3% of its entire population.

The majority of them were women - 53.4%.

People aged 25 to 34 were the largest user group (950 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 154 900.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2021
1 959 300
56.6%
women
43.4%
men
3.9%
3.2%
13-17
7.1%
13.5%
12.8%
18-24
26.3%
16.6%
14.1%
25-34
30.6%
9.8%
6.6%
35-44
16.5%
6.6%
3.6%
45-54
10.3%
4.1%
1.8%
55-64
5.9%
2.2%
1.1%
65+
3.3%

There were 1 959 300 Instagram users in New Zealand in December 2021, which accounted for 38.1% of its entire population.

The majority of them were women - 56.6%.

People aged 25 to 34 were the largest user group (600 300).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 130 200.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2021
2 904 800
54.4%
women
45.6%
men
1.6%
0.9%
13-17
2.5%
7.7%
7.3%
18-24
15%
12.6%
12.6%
25-34
25.1%
10.1%
8.9%
35-44
19%
8.9%
6.9%
45-54
15.8%
7.2%
5%
55-64
12.2%
6.4%
4.1%
65+
10.4%

There were 2 904 800 Messenger users in New Zealand in December 2021, which accounted for 56.6% of its entire population.

The majority of them were women - 54.4%.

People aged 25 to 34 were the largest user group (730 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 118 100.

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Linkedin users in New Zealand

New Zealand flag
Linkedin users in New Zealand
2021
2 370 000
13.9%
18-24
13.9%
59.1%
25-34
59.1%
21.9%
35-54
21.9%
5.1%
55+
5.1%

There were 2 370 000 Linkedin users in New Zealand in December 2021, which accounted for 46.1% of its entire population.

People aged 25 to 34 were the largest user group (1 400 000).

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