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Social media users
in New Zealand

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2024
4 465 500
53.2%
women
46.8%
men
 
 
13-17
n/a
11.4%
9.6%
18-24
20.9%
12.1%
12.5%
25-34
24.6%
9.4%
9%
35-44
18.4%
7.5%
6.3%
45-54
13.9%
6.2%
4.8%
55-64
11%
6.5%
4.6%
65+
11.2%

There were 4 465 500 Facebook users in New Zealand in October 2024, which accounted for 86.1% of its entire population.

The majority of them were women - 53.2%.

People aged 25 to 34 were the largest user group (1 100 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 207 500.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2024
2 528 100
56.8%
women
43.2%
men
 
 
13-17
n/a
16.1%
12.9%
18-24
29%
15.8%
14.1%
25-34
29.9%
10.2%
7.8%
35-44
18.1%
6.9%
4.3%
45-54
11.2%
4.7%
2.4%
55-64
7.1%
3%
1.7%
65+
4.7%

There were 2 528 100 Instagram users in New Zealand in October 2024, which accounted for 48.8% of its entire population.

The majority of them were women - 56.8%.

People aged 25 to 34 were the largest user group (756 100).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 326 900.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2024
3 259 100
52.9%
women
47.1%
men
 
 
13-17
n/a
7.2%
7%
18-24
14.2%
12.2%
12.7%
25-34
24.9%
10.5%
10.1%
35-44
20.5%
8.6%
7.2%
45-54
15.7%
7.2%
5.3%
55-64
12.5%
7.3%
4.8%
65+
12.1%

There were 3 259 100 Messenger users in New Zealand in October 2024, which accounted for 62.9% of its entire population.

The majority of them were women - 52.9%.

People aged 25 to 34 were the largest user group (811 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 157 800.

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Linkedin users in New Zealand

New Zealand flag
Linkedin users in New Zealand
2024
3 060 000
21.6%
18-24
21.6%
45.8%
25-34
45.8%
27.1%
35-54
27.1%
5.6%
55+
5.6%

There were 3 060 000 Linkedin users in New Zealand in October 2024, which accounted for 59% of its entire population.

People aged 25 to 34 were the largest user group (1 400 000).

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