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Social media users
in New Zealand

AT THE END OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2024
4 464 100
52.8%
women
47.2%
men
 
 
13-17
n/a
10.9%
9.2%
18-24
20%
12.2%
12.8%
25-34
25%
9.5%
9.2%
35-44
18.6%
7.4%
6.4%
45-54
13.8%
6.1%
4.8%
55-64
11%
6.7%
4.9%
65+
11.6%

There were 4 464 100 Facebook users in New Zealand in December 2024, which accounted for 85.1% of its entire population.

The majority of them were women - 52.8%.

People aged 25 to 34 were the largest user group (1 116 500).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 217 000.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2024
2 562 100
56.1%
women
43.9%
men
 
 
13-17
n/a
15.1%
12.2%
18-24
27.2%
15.7%
14.6%
25-34
30.3%
10.3%
8.1%
35-44
18.4%
6.9%
4.5%
45-54
11.5%
4.8%
2.6%
55-64
7.4%
3.3%
1.9%
65+
5.1%

There were 2 562 100 Instagram users in New Zealand in December 2024, which accounted for 48.8% of its entire population.

The majority of them were women - 56.1%.

People aged 25 to 34 were the largest user group (777 400).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 311 800.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2024
3 226 600
52.7%
women
47.3%
men
 
 
13-17
n/a
6.8%
6.5%
18-24
13.4%
12%
12.6%
25-34
24.6%
10.5%
10.3%
35-44
20.8%
8.5%
7.2%
45-54
15.7%
7.2%
5.5%
55-64
12.7%
7.6%
5.2%
65+
12.8%

There were 3 226 600 Messenger users in New Zealand in December 2024, which accounted for 61.5% of its entire population.

The majority of them were women - 52.7%.

People aged 25 to 34 were the largest user group (793 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 167 800.

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Linkedin users in New Zealand

New Zealand flag
Linkedin users in New Zealand
2024
3 100 000
21.9%
18-24
21.9%
45.2%
25-34
45.2%
27.4%
35-54
27.4%
5.5%
55+
5.5%

There were 3 100 000 Linkedin users in New Zealand in December 2024, which accounted for 59.1% of its entire population.

People aged 25 to 34 were the largest user group (1 400 000).

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