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Social media users
in New Zealand

AT THE END OF 2022

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2022
4 112 100
54.1%
women
45.9%
men
3.4%
2.3%
13-17
5.8%
10.6%
9.4%
18-24
20.1%
11.4%
11.6%
25-34
23%
8.8%
8%
35-44
16.8%
7.5%
6%
45-54
13.6%
6.2%
4.5%
55-64
10.8%
6%
4%
65+
9.9%

There were 4 112 100 Facebook users in New Zealand in December 2022, which accounted for 80% of its entire population.

The majority of them were women - 54.1%.

People aged 25 to 34 were the largest user group (947 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 163 300.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2022
2 301 400
57.2%
women
42.8%
men
5.2%
3.6%
13-17
8.8%
15.2%
13%
18-24
28.2%
14.9%
12.7%
25-34
27.6%
9.3%
6.5%
35-44
15.8%
6.3%
3.7%
45-54
10%
4.1%
1.9%
55-64
6%
2.4%
1.2%
65+
3.6%

There were 2 301 400 Instagram users in New Zealand in December 2022, which accounted for 44.8% of its entire population.

The majority of them were women - 57.2%.

People aged 18 to 24 were the largest user group (648 700).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 150 200.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2022
2 928 600
54.2%
women
45.8%
men
1.5%
0.9%
13-17
2.4%
7.3%
6.9%
18-24
14.3%
12.1%
12.4%
25-34
24.6%
10.1%
9.1%
35-44
19.2%
8.9%
7%
45-54
15.9%
7.3%
5.2%
55-64
12.6%
6.8%
4.3%
65+
11.1%

There were 2 928 600 Messenger users in New Zealand in December 2022, which accounted for 57% of its entire population.

The majority of them were women - 54.2%.

People aged 25 to 34 were the largest user group (719 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 125 700.

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Linkedin users in New Zealand

New Zealand flag
Linkedin users in New Zealand
2022
2 480 000
15.3%
18-24
15.3%
60.5%
25-34
60.5%
19.4%
35-54
19.4%
4.8%
55+
4.8%

There were 2 480 000 Linkedin users in New Zealand in December 2022, which accounted for 48.2% of its entire population.

People aged 25 to 34 were the largest user group (1 500 000).

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