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Social media users
in New Zealand

THE LAST MONTH OF 2022

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2022
4 221 500
54%
women
46%
men
3.7%
2.5%
13-17
6.1%
10.8%
9.7%
18-24
20.4%
11.4%
11.6%
25-34
23.1%
8.7%
7.9%
35-44
16.6%
7.4%
6%
45-54
13.4%
6.1%
4.5%
55-64
10.6%
5.8%
3.9%
65+
9.7%

There were 4 221 500 Facebook users in New Zealand in September 2022, which accounted for 83.9% of its entire population.

The majority of them were women - 54%.

People aged 25 to 34 were the largest user group (973 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 164 500.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2022
2 372 000
57.1%
women
42.9%
men
5.5%
3.9%
13-17
9.4%
15.2%
13.2%
18-24
28.5%
14.8%
12.6%
25-34
27.4%
9.1%
6.5%
35-44
15.6%
6.2%
3.6%
45-54
9.8%
4%
1.9%
55-64
5.9%
2.3%
1.2%
65+
3.5%

There were 2 372 000 Instagram users in New Zealand in September 2022, which accounted for 47.1% of its entire population.

The majority of them were women - 57.1%.

People aged 18 to 24 were the largest user group (675 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 86 200.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2022
2 963 900
54%
women
46%
men
1.6%
0.9%
13-17
2.5%
7.4%
7.1%
18-24
14.5%
12.1%
12.5%
25-34
24.6%
10.1%
9.1%
35-44
19.1%
8.8%
7%
45-54
15.8%
7.3%
5.2%
55-64
12.5%
6.7%
4.3%
65+
11%

There were 2 963 900 Messenger users in New Zealand in September 2022, which accounted for 58.9% of its entire population.

The majority of them were women - 54%.

People aged 25 to 34 were the largest user group (729 500).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 126 300.

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Linkedin users in New Zealand

New Zealand flag
Linkedin users in New Zealand
2022
2 460 000
14.2%
18-24
14.2%
56.9%
25-34
56.9%
24%
35-54
24%
4.9%
55+
4.9%

There were 2 460 000 Linkedin users in New Zealand in September 2022, which accounted for 48.9% of its entire population.

People aged 25 to 34 were the largest user group (1 400 000).

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