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Social media users
in New Zealand

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2020
3 556 000
53.3%
women
46.7%
men
2.7%
2%
13-17
4.7%
8.7%
8.7%
18-24
17.4%
12.4%
12.7%
25-34
25%
9%
8.2%
35-44
17.2%
8.2%
6.5%
45-54
14.6%
6.5%
4.8%
55-64
11.2%
5.9%
3.9%
65+
9.8%

There were 3 556 000 Facebook users in New Zealand in December 2020, which accounted for 68.5% of its entire population.

The majority of them were women - 53.3%.

People aged 25 to 34 were the largest user group (890 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 140 000.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2020
1 947 000
57.2%
women
42.8%
men
4.6%
3.2%
13-17
7.8%
13.9%
12.8%
18-24
26.7%
16.4%
13.9%
25-34
30.3%
9.2%
6.2%
35-44
15.4%
6.7%
3.7%
45-54
10.4%
4.1%
1.8%
55-64
6%
2.3%
1.1%
65+
3.4%

There were 1 947 000 Instagram users in New Zealand in December 2020, which accounted for 37.5% of its entire population.

The majority of them were women - 57.2%.

People aged 25 to 34 were the largest user group (590 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 73 000.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2020
2 865 000
54.2%
women
45.8%
men
1.8%
1.2%
13-17
3%
8%
8%
18-24
16.1%
12.9%
12.9%
25-34
25.8%
9.8%
8.7%
35-44
18.5%
8.7%
6.6%
45-54
15.4%
7%
4.5%
55-64
11.5%
5.9%
3.8%
65+
9.8%

There were 2 865 000 Messenger users in New Zealand in December 2020, which accounted for 55.2% of its entire population.

The majority of them were women - 54.2%.

People aged 25 to 34 were the largest user group (740 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 130 000.

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Linkedin users in New Zealand

New Zealand flag
Linkedin users in New Zealand
2020
2 210 000
15.4%
18-24
15.4%
58.8%
25-34
58.8%
20.8%
35-54
20.8%
5%
55+
5%

There were 2 210 000 Linkedin users in New Zealand in December 2020, which accounted for 42.6% of its entire population.

People aged 25 to 34 were the largest user group (1 300 000).

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