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Social media users
in New Zealand

AT THE END OF 2019

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2019
3 397 000
53.3%
women
46.7%
men
2.4%
1.9%
13-17
4.3%
8.5%
8.8%
18-24
17.4%
13%
13%
25-34
25.9%
9.1%
8.2%
35-44
17.4%
8.2%
6.5%
45-54
14.7%
6.5%
4.4%
55-64
10.9%
5.6%
3.8%
65+
9.4%

There were 3 397 000 Facebook users in New Zealand in December 2019, which accounted for 66% of its entire population.

The majority of them were women - 53.3%.

People aged 25 to 34 were the largest user group (880 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 150 000.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2019
1 657 000
56.6%
women
43.4%
men
4.5%
3.4%
13-17
7.8%
14.5%
13.3%
18-24
27.8%
17.5%
15.1%
25-34
32.6%
9.1%
6%
35-44
15.1%
6%
3.3%
45-54
9.4%
3.4%
1.4%
55-64
4.8%
1.7%
0.8%
65+
2.5%

There were 1 657 000 Instagram users in New Zealand in December 2019, which accounted for 32.2% of its entire population.

The majority of them were women - 56.6%.

People aged 25 to 34 were the largest user group (540 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 100 000.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2019
98 200
52.9%
women
47.1%
men
1.9%
1.5%
13-17
3.5%
9.5%
9.8%
18-24
19.2%
14.3%
15.3%
25-34
29.5%
9.1%
8.2%
35-44
17.3%
7.8%
5.7%
45-54
13.5%
6.2%
3.9%
55-64
10.1%
4.1%
2.7%
65+
6.8%

There were 98 200 Messenger users in New Zealand in December 2019, which accounted for 1.9% of its entire population.

The majority of them were women - 52.9%.

People aged 25 to 34 were the largest user group (29 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 3 800.

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Linkedin users in New Zealand

New Zealand flag
Linkedin users in New Zealand
2019
2 040 000
15.2%
18-24
15.2%
58.8%
25-34
58.8%
20.6%
35-54
20.6%
5.4%
55+
5.4%

There were 2 040 000 Linkedin users in New Zealand in December 2019, which accounted for 39.6% of its entire population.

People aged 25 to 34 were the largest user group (1 200 000).

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