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Social media users
in New Zealand

AT THE END OF 2018

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in New Zealand

New Zealand flag
Facebook users in New Zealand
2018
3 170 000
53.4%
women
46.6%
men
2.6%
2.1%
13-17
4.7%
8.8%
9.1%
18-24
18%
12.3%
12.6%
25-34
24.9%
9.1%
7.9%
35-44
17%
8.5%
6.6%
45-54
15.1%
6.6%
4.4%
55-64
11%
5.4%
3.8%
65+
9.1%

There were 3 170 000 Facebook users in New Zealand in December 2018, which accounted for 63.1% of its entire population.

The majority of them were women - 53.4%.

People aged 25 to 34 were the largest user group (790 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 140 000.

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Instagram users in New Zealand

New Zealand flag
Instagram users in New Zealand
2018
1 671 000
56.7%
women
43.3%
men
4.8%
3.8%
13-17
8.6%
14.4%
13.2%
18-24
27.5%
16.2%
13.8%
25-34
29.9%
9%
6%
35-44
15%
6.6%
3.7%
45-54
10.2%
3.7%
1.9%
55-64
5.6%
2%
1.1%
65+
3.2%

There were 1 671 000 Instagram users in New Zealand in December 2018, which accounted for 33.3% of its entire population.

The majority of them were women - 56.7%.

People aged 25 to 34 were the largest user group (500 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 100 000.

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Messenger users in New Zealand

New Zealand flag
Messenger users in New Zealand
2018
120 900
53.1%
women
46.9%
men
2.1%
1.7%
13-17
3.8%
10.8%
10.8%
18-24
21.5%
15.7%
15.7%
25-34
31.4%
8.3%
7.5%
35-44
15.8%
6.9%
5.2%
45-54
12.2%
5.7%
3.5%
55-64
9.2%
3.6%
2.5%
65+
6.1%

There were 120 900 Messenger users in New Zealand in December 2018, which accounted for 2.4% of its entire population.

The majority of them were women - 53.1%.

People aged 25 to 34 were the largest user group (38 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 4 200.

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