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malawi flag

Social media users
in Malawi

AT THE END OF 2019

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Malawi

Malawi flag
Facebook users in Malawi
2019
506 600
33.5%
women
66.5%
men
2.2%
4.1%
13-17
6.3%
11.1%
21.7%
18-24
32.8%
10.7%
21.7%
25-34
32.4%
3.8%
9.1%
35-44
12.8%
1.2%
3.4%
45-54
4.5%
0.7%
1.2%
55-64
1.9%
3.9%
5.3%
65+
9.3%

There were 506 600 Facebook users in Malawi in December 2019, which accounted for 2.1% of its entire population.

The majority of them were men - 66.5%.

People aged 18 to 24 were the largest user group (166 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 110 000.

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Instagram users in Malawi

Malawi flag
Instagram users in Malawi
2019
48 400
40.3%
women
59.7%
men
 
 
13-17
n/a
14.9%
22.7%
18-24
37.6%
14.9%
22.7%
25-34
37.6%
4.5%
7.2%
35-44
11.8%
 
 
45-54
n/a
 
 
55-64
n/a
6%
7%
65+
13%

There were 48 400 Instagram users in Malawi in December 2019, which accounted for 0.2% of its entire population.

The majority of them were men - 59.7%.

People aged 25 to 34 were the largest user group (18 200).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 11 000.

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Messenger users in Malawi

Malawi flag
Messenger users in Malawi
2019
41 300
34.6%
women
65.4%
men
 
 
13-17
n/a
6.5%
11.4%
18-24
17.9%
12.3%
23.7%
25-34
36.1%
6.8%
15.7%
35-44
22.5%
2.7%
6.3%
45-54
9%
 
 
55-64
n/a
6.3%
8.2%
65+
14.5%

There were 41 300 Messenger users in Malawi in December 2019, which accounted for 0.2% of its entire population.

The majority of them were men - 65.4%.

People aged 25 to 34 were the largest user group (14 900).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 9 800.

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Linkedin users in Malawi

Malawi flag
Linkedin users in Malawi
2019
160 300
20%
18-24
20%
68.6%
25-34
68.6%
10.6%
35-54
10.6%
0.8%
55+
0.8%

There were 160 300 Linkedin users in Malawi in December 2019, which accounted for 0.7% of its entire population.

People aged 25 to 34 were the largest user group (110 000).

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