Other countries:

italy flag

Social media users
in Italy

AT THE END OF 2019

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Italy

Italy flag
Facebook users in Italy
2019
34 750 000
49%
women
51%
men
1.5%
1.5%
13-17
3%
6.6%
7.2%
18-24
13.8%
10.9%
12.4%
25-34
23.3%
10.1%
10.1%
35-44
20.1%
9.8%
9.5%
45-54
19.3%
6.3%
6%
55-64
12.4%
3.7%
4.3%
65+
8.1%

There were 34 750 000 Facebook users in Italy in December 2019, which accounted for 58.5% of its entire population.

The majority of them were men - 51%.

People aged 25 to 34 were the largest user group (8 100 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 4 300 000.

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Instagram users in Italy

Italy flag
Instagram users in Italy
2019
20 380 000
51.5%
women
48.5%
men
2.6%
2.5%
13-17
5%
9.8%
10.8%
18-24
20.6%
14.2%
14.7%
25-34
28.9%
10.3%
8.8%
35-44
19.1%
8.8%
6.9%
45-54
15.7%
4%
3.2%
55-64
7.3%
1.7%
1.6%
65+
3.3%

There were 20 380 000 Instagram users in Italy in December 2019, which accounted for 34.3% of its entire population.

The majority of them were women - 51.5%.

People aged 25 to 34 were the largest user group (5 900 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 1 400 000.

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Messenger users in Italy

Italy flag
Messenger users in Italy
2019
18 938 000
50.8%
women
49.2%
men
0.4%
0.4%
13-17
0.8%
5.8%
5.8%
18-24
11.6%
11.1%
12.1%
25-34
23.2%
11.1%
10.6%
35-44
21.6%
11.1%
10%
45-54
21.1%
7.4%
6.3%
55-64
13.7%
3.9%
4%
65+
7.9%

There were 18 938 000 Messenger users in Italy in December 2019, which accounted for 31.9% of its entire population.

The majority of them were women - 50.8%.

People aged 25 to 34 were the largest user group (4 400 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 1 200 000.

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Linkedin users in Italy

Italy flag
Linkedin users in Italy
2019
13 860 000
15.2%
18-24
15.2%
59.9%
25-34
59.9%
21.6%
35-54
21.6%
3.3%
55+
3.3%

There were 13 860 000 Linkedin users in Italy in December 2019, which accounted for 23.3% of its entire population.

People aged 25 to 34 were the largest user group (8 300 000).

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