Other countries:

italy flag

Social media users
in Italy

AT THE END OF 2018

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Italy

Italy flag
Facebook users in Italy
2018
31 360 000
48.7%
women
51.3%
men
0.9%
0.9%
13-17
1.8%
7%
7.7%
18-24
14.7%
10.5%
11.8%
25-34
22.3%
10.5%
10.5%
35-44
21%
9.9%
9.9%
45-54
19.8%
6.4%
6.1%
55-64
12.4%
3.5%
4.5%
65+
8%

There were 31 360 000 Facebook users in Italy in December 2018, which accounted for 52.7% of its entire population.

The majority of them were men - 51.3%.

People aged 25 to 34 were the largest user group (7 000 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 3 700 000.

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Instagram users in Italy

Italy flag
Instagram users in Italy
2018
19 170 000
51%
women
49%
men
2.6%
2.5%
13-17
5.1%
11%
11.5%
18-24
22.4%
13.6%
13.6%
25-34
27.1%
9.9%
8.9%
35-44
18.8%
8.3%
7.3%
45-54
15.6%
3.9%
3.5%
55-64
7.4%
1.7%
1.9%
65+
3.6%

There were 19 170 000 Instagram users in Italy in December 2018, which accounted for 32.2% of its entire population.

The majority of them were women - 51%.

People aged 25 to 34 were the largest user group (5 200 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 1 400 000.

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Messenger users in Italy

Italy flag
Messenger users in Italy
2018
21 370 000
50.1%
women
49.9%
men
0.7%
0.6%
13-17
1.3%
7.5%
7.5%
18-24
15%
11.2%
12.2%
25-34
23.4%
11.2%
10.8%
35-44
22%
10.3%
9.8%
45-54
20.1%
6.1%
5.6%
55-64
11.7%
3.1%
3.4%
65+
6.5%

There were 21 370 000 Messenger users in Italy in December 2018, which accounted for 35.9% of its entire population.

The slight majority of them were women - 50.1%.

People aged 25 to 34 were the largest user group (5 000 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 2 600 000.

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