Other countries:

italy flag

Social media users
in Italy

AT THE END OF 2021

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Italy

Italy flag
Facebook users in Italy
2021
41 349 600
50.1%
women
49.9%
men
1.5%
1.3%
13-17
2.8%
8%
7.7%
18-24
15.7%
10.4%
11.4%
25-34
21.8%
9.2%
9.2%
35-44
18.4%
9.7%
9.2%
45-54
18.9%
6.8%
6.3%
55-64
13.1%
4.6%
4.8%
65+
9.4%

There were 41 349 600 Facebook users in Italy in December 2021, which accounted for 69.5% of its entire population.

The slight majority of them were women - 50.1%.

People aged 25 to 34 were the largest user group (9 000 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 4 700 000.

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Instagram users in Italy

Italy flag
Instagram users in Italy
2021
25 669 600
51.8%
women
48.2%
men
2.2%
2%
13-17
4.2%
10.5%
10.5%
18-24
21%
12.9%
13.2%
25-34
26.1%
9.7%
8.6%
35-44
18.3%
9%
7.4%
45-54
16.4%
5.1%
4.3%
55-64
9.3%
2.4%
2.2%
65+
4.6%

There were 25 669 600 Instagram users in Italy in December 2021, which accounted for 43.2% of its entire population.

The majority of them were women - 51.8%.

People aged 25 to 34 were the largest user group (6 700 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 1 900 000.

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Messenger users in Italy

Italy flag
Messenger users in Italy
2021
29 371 100
50.7%
women
49.3%
men
0.3%
0.3%
13-17
0.6%
4.8%
4.4%
18-24
9.2%
10.2%
10.9%
25-34
21.1%
10.2%
9.9%
35-44
20.1%
10.9%
10.6%
45-54
21.4%
8.5%
7.5%
55-64
16%
5.8%
5.8%
65+
11.6%

There were 29 371 100 Messenger users in Italy in December 2021, which accounted for 49.4% of its entire population.

The majority of them were women - 50.7%.

People aged 45 to 54 were the largest user group (6 300 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 200 000.

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Linkedin users in Italy

Italy flag
Linkedin users in Italy
2021
16 230 000
14.8%
18-24
14.8%
59.1%
25-34
59.1%
22.8%
35-54
22.8%
3.3%
55+
3.3%

There were 16 230 000 Linkedin users in Italy in December 2021, which accounted for 27.3% of its entire population.

People aged 25 to 34 were the largest user group (9 600 000).

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