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italy flag

Social media users
in Italy

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Italy

Italy flag
Facebook users in Italy
2025
40 900 000
50.9%
women
49.1%
men
 
 
13-17
n/a
8.1%
6.8%
18-24
14.9%
10.5%
11.7%
25-34
22.2%
8.6%
8.6%
35-44
17.1%
9.3%
8.6%
45-54
17.8%
7.8%
7.1%
55-64
14.9%
6.6%
6.4%
65+
13%

There were 40 900 000 Facebook users in Italy in July 2025, which accounted for 68.7% of its entire population.

The majority of them were women - 50.9%.

People aged 25 to 34 were the largest user group (9 100 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 2 800 000.

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Instagram users in Italy

Italy flag
Instagram users in Italy
2025
29 600 000
52.4%
women
47.6%
men
 
 
13-17
n/a
10.1%
8.8%
18-24
18.9%
12.2%
13.2%
25-34
25.3%
9.1%
8.4%
35-44
17.6%
9.5%
7.8%
45-54
17.2%
7.1%
5.7%
55-64
12.8%
4.4%
3.7%
65+
8.1%

There were 29 600 000 Instagram users in Italy in July 2025, which accounted for 49.7% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (7 500 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 2 300 000.

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Messenger users in Italy

Italy flag
Messenger users in Italy
2025
28 063 700
50.2%
women
49.8%
men
 
 
13-17
n/a
2.8%
3.1%
18-24
5.9%
9.3%
10%
25-34
19.2%
9.6%
9.6%
35-44
19.2%
10.7%
10.3%
45-54
21%
9.3%
8.9%
55-64
18.2%
8.6%
7.8%
65+
16.4%

There were 28 063 700 Messenger users in Italy in July 2025, which accounted for 47.2% of its entire population.

The slight majority of them were women - 50.2%.

People aged 45 to 54 were the largest user group (5 900 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 2 200 000.

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Linkedin users in Italy

Italy flag
Linkedin users in Italy
2025
24 000 000
24.6%
18-24
24.6%
34.2%
25-34
34.2%
32.1%
35-54
32.1%
9.2%
55+
9.2%

There were 24 000 000 Linkedin users in Italy in July 2025, which accounted for 40.3% of its entire population.

People aged 25 to 34 were the largest user group (8 200 000).

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