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italy flag

Social media users
in Italy

AT THE END OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Italy

Italy flag
Facebook users in Italy
2024
42 700 000
51.1%
women
48.9%
men
 
 
13-17
n/a
8.7%
7.3%
18-24
15.9%
10.1%
11.2%
25-34
21.3%
8.7%
8.7%
35-44
17.3%
9.6%
8.7%
45-54
18.3%
7.7%
7%
55-64
14.8%
6.3%
6.1%
65+
12.4%

There were 42 700 000 Facebook users in Italy in December 2024, which accounted for 71.7% of its entire population.

The majority of them were women - 51.1%.

People aged 25 to 34 were the largest user group (9 100 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 3 100 000.

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Instagram users in Italy

Italy flag
Instagram users in Italy
2024
30 200 000
53.3%
women
46.7%
men
 
 
13-17
n/a
11.3%
9.6%
18-24
20.9%
12.3%
12.6%
25-34
24.8%
9.3%
8.3%
35-44
17.5%
9.6%
7.6%
45-54
17.2%
7%
5.3%
55-64
12.3%
4%
3.3%
65+
7.3%

There were 30 200 000 Instagram users in Italy in December 2024, which accounted for 50.7% of its entire population.

The majority of them were women - 53.3%.

People aged 25 to 34 were the largest user group (7 500 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 2 300 000.

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Messenger users in Italy

Italy flag
Messenger users in Italy
2024
29 265 200
50.5%
women
49.5%
men
 
 
13-17
n/a
3%
3.3%
18-24
6.4%
9.6%
10.3%
25-34
19.8%
9.9%
9.6%
35-44
19.5%
10.9%
10.3%
45-54
21.2%
9.2%
8.5%
55-64
17.8%
7.9%
7.5%
65+
15.4%

There were 29 265 200 Messenger users in Italy in December 2024, which accounted for 49.2% of its entire population.

The slight majority of them were women - 50.5%.

People aged 45 to 54 were the largest user group (6 200 000).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 3 000 000.

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Linkedin users in Italy

Italy flag
Linkedin users in Italy
2024
23 000 000
26.5%
18-24
26.5%
34.8%
25-34
34.8%
30.4%
35-54
30.4%
8.3%
55+
8.3%

There were 23 000 000 Linkedin users in Italy in December 2024, which accounted for 38.6% of its entire population.

People aged 25 to 34 were the largest user group (8 000 000).

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