Other countries:

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Social media users
in Brazil

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Brazil

Brazil flag
Facebook users in Brazil
2024
175 109 400
55.3%
women
44.7%
men
0%
0%
13-17
0%
11.8%
9.9%
18-24
21.6%
14.7%
13%
25-34
27.7%
11.6%
9.7%
35-44
21.3%
8%
6.2%
45-54
14.2%
5.5%
3.7%
55-64
9.3%
3.7%
2.2%
65+
5.9%

There were 175 109 400 Facebook users in Brazil in May 2024, which accounted for 79.4% of its entire population.

The majority of them were women - 55.3%.

People aged 25 to 34 were the largest user group (48 500 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 16 900 000.

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Instagram users in Brazil

Brazil flag
Instagram users in Brazil
2024
141 408 300
58.3%
women
41.7%
men
0%
0%
13-17
0%
14.1%
10.9%
18-24
25%
16.1%
13.1%
25-34
29.2%
12.3%
8.7%
35-44
21%
7.9%
5%
45-54
12.9%
5%
2.5%
55-64
7.5%
3%
1.4%
65+
4.4%

There were 141 408 300 Instagram users in Brazil in May 2024, which accounted for 64.1% of its entire population.

The majority of them were women - 58.3%.

People aged 25 to 34 were the largest user group (41 300 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 12 300 000.

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Messenger users in Brazil

Brazil flag
Messenger users in Brazil
2024
115 005 600
54.2%
women
45.8%
men
0%
0%
13-17
0%
7.3%
7%
18-24
14.3%
13.3%
13%
25-34
26.3%
12.4%
10.6%
35-44
23%
9.6%
7.6%
45-54
17.1%
7%
4.8%
55-64
11.7%
4.6%
2.9%
65+
7.5%

There were 115 005 600 Messenger users in Brazil in May 2024, which accounted for 52.2% of its entire population.

The majority of them were women - 54.2%.

People aged 25 to 34 were the largest user group (30 200 000).

The highest difference between men and women occurs within people aged 55 to 64, where women lead by 5 500 000.

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Linkedin users in Brazil

Brazil flag
Linkedin users in Brazil
2024
70 100 000
30%
18-24
30%
52.8%
25-34
52.8%
15.7%
35-54
15.7%
1.6%
55+
1.6%

There were 70 100 000 Linkedin users in Brazil in May 2024, which accounted for 31.8% of its entire population.

People aged 25 to 34 were the largest user group (37 000 000).

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