Other countries:

brazil flag

Social media users
in Brazil

AT THE END OF 2018

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Brazil

Brazil flag
Facebook users in Brazil
2018
128 300 000
54.1%
women
45.9%
men
3%
2.7%
13-17
5.6%
12.5%
11.7%
18-24
24.2%
14.8%
14%
25-34
28.8%
10.9%
8.6%
35-44
19.5%
6.9%
5.1%
45-54
11.9%
4.1%
2.6%
55-64
6.6%
2%
1.3%
65+
3.4%

There were 128 300 000 Facebook users in Brazil in December 2018, which accounted for 58.3% of its entire population.

The majority of them were women - 54.1%.

People aged 25 to 34 were the largest user group (37 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 11 000 000.

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Instagram users in Brazil

Brazil flag
Instagram users in Brazil
2018
67 890 000
59.3%
women
40.7%
men
3.4%
2.2%
13-17
5.6%
16.2%
13%
18-24
29.2%
17.7%
13.4%
25-34
31.1%
11.3%
6.9%
35-44
18.3%
6%
3.1%
45-54
9.1%
3.2%
1.4%
55-64
4.7%
1.4%
0.7%
65+
2.1%

There were 67 890 000 Instagram users in Brazil in December 2018, which accounted for 30.8% of its entire population.

The majority of them were women - 59.3%.

People aged 25 to 34 were the largest user group (21 100 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 4 700 000.

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Messenger users in Brazil

Brazil flag
Messenger users in Brazil
2018
77 230 000
56.2%
women
43.8%
men
2.7%
2.2%
13-17
4.9%
12.2%
11.5%
18-24
23.7%
15.5%
12.9%
25-34
28.5%
11.9%
8.8%
35-44
20.7%
7.5%
4.9%
45-54
12.4%
4.4%
2.3%
55-64
6.7%
1.9%
1.1%
65+
3%

There were 77 230 000 Messenger users in Brazil in December 2018, which accounted for 35.1% of its entire population.

The majority of them were women - 56.2%.

People aged 25 to 34 were the largest user group (22 000 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 6 800 000.

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