brazil flag

Social media users
in Brazil
October 2026

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

Facebook users in Brazil

Brazil flag
Facebook users in Brazil
2026
186 903 600
54.7%
women
45.3%
men
0%
0%
13-17
0%
9.3%
7.9%
18-24
17.2%
15.6%
13.8%
25-34
29.3%
11%
9.7%
35-44
20.7%
8.5%
6.8%
45-54
15.2%
5.7%
4.3%
55-64
10%
4.6%
2.9%
65+
7.5%

There were 186 903 600 Facebook users in Brazil in October 2026, which accounted for 83.4% of its entire population.

The majority of them were women - 54.7%.

People aged 25 to 34 were the largest user group (54 800 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 25 700 000.

Add these statistics to Your web page:

copied

Instagram users in Brazil

Brazil flag
Instagram users in Brazil
2026
150 703 600
58.2%
women
41.8%
men
0%
0%
13-17
0%
10.6%
8.4%
18-24
19%
17.1%
13.5%
25-34
30.6%
11.8%
8.9%
35-44
20.7%
8.8%
5.7%
45-54
14.5%
5.7%
3.3%
55-64
9%
4.2%
2.1%
65+
6.3%

There were 150 703 600 Instagram users in Brazil in October 2026, which accounted for 67.3% of its entire population.

The majority of them were women - 58.2%.

People aged 25 to 34 were the largest user group (46 100 000).

The highest difference between men and women occurs within people aged 25 to 34, where women lead by 20 300 000.

Add these statistics to Your web page:

copied

Messenger users in Brazil

Brazil flag
Messenger users in Brazil
2026
112 400 000
53.9%
women
46.1%
men
 
 
13-17
n/a
4.9%
4.8%
18-24
9.7%
12.6%
12.4%
25-34
25%
11.8%
10.9%
35-44
22.7%
10.6%
8.5%
45-54
19%
7.7%
5.7%
55-64
13.4%
6.2%
3.9%
65+
10.1%

There were 112 400 000 Messenger users in Brazil in October 2026, which accounted for 50.2% of its entire population.

The majority of them were women - 53.9%.

People aged 25 to 34 were the largest user group (28 100 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 4 400 000.

Add these statistics to Your web page:

copied

Linkedin users in Brazil

Brazil flag
Linkedin users in Brazil
2026
82 200 000
31.6%
18-24
31.6%
49.9%
25-34
49.9%
17%
35-54
17%
1.5%
55+
1.5%

There were 82 200 000 Linkedin users in Brazil in October 2026, which accounted for 36.7% of its entire population.

People aged 25 to 34 were the largest user group (41 000 000).

Add these statistics to Your web page:

copied

See the number of social media users
in other countries:

Save hours on managing social media, every day.

Manage comments, DMs, reviews, and ad comments automatically with AI, schedule posts across every channel, and pull reports that actually show what’s working – all in one tool.

Try NapoleonCat for free

14-day free trial · No credit card required